Apple's artificial intelligence is firmly rooted in reality
Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI.
This week, I’m focusing on Apple’s AI announcements. Plus, I’ll take a look at emerging AI certification programs.
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We finally get a look at Apple’s big AI play
The past couple of years of AI have been marked by grandiose claims that the technology could revolutionize the economy (or even destroy the world ), along with no shortage of corporate intrigue .
So what's most notable about Apple's Monday announcement of new generative AI features may be its understatedness. Apple Intelligence (as AI apparently stands for in Cupertino) tools coming to the Mac, iPhone, and iPad will help draft documents, search for photos, and summarize long email threads—all proven and practical use cases familiar from other AI products. A souped-up Siri will understand more complex commands and queries—“Send the photos from the barbecue on Saturday to Malia” and "When is mom's flight landing?" were two examples from Apple—and users will be able to create "fun, playful images" and custom emoji to add to their texts and documents.?
Click here to read more about Apple Intelligence.
Adobe's TOS Tussle
Adobe continued to do damage control this week after a mandatory terms-of-service update to Photoshop and Creative Cloud software seemed to give the company new rights to access user content and potentially use it to train artificial intelligence tools like Firefly.?
The company quickly attempted to clarify on social media and its corporate blog that it doesn't train Firefly's AI on customer content and that it doesn't claim any ownership of customers' work. Part of the problem is that, as Adobe VP of products, mobile, and community Scott Belsky explained on X , tech companies do feel compelled by copyright laws to claim broad legal permission to ensure features from search to sharing don't bring unintended legal liabilities. That's partly what's behind periodic scares about social media platforms appearing to claim the rights to user photos and posts.?
But there's also the fact that Adobe software is a de facto industry standard for much of the creative world, which is already on edge about AI copying and competition , leaving users with few practical alternatives if terms get onerous. “It’s not that Adobe necessarily made a mistake with its terms of service," wrote Tedium's Ernie Smith . "It’s that goodwill around Adobe was so low that a modest terms change was nearly enough to topple the whole damn thing over.”?
Click here to read more about Adobe’s terms-of-service snafu.
AWS and others unveil AI certification programs
Businesses wanting to ramp up their use of artificial intelligence say they're willing to pay more to hire and retain employees who know how to use AI. But many don't yet have internal training in place , and generative AI is still too new to expect many job candidates to have years of experience or a formal degree in the subject.
That's why it's unsurprising to see that Amazon Web Services announced two new certifications this week in the subject. Exams for "AWS Certified AI Practitioner" and "AWS Certified Machine Learning Engineer-Associate" will become available for registration in August and relevant courses looking at subjects like prompt engineering and mitigating bias are already online. Cloud rival Microsoft already has its own comparable sets of classes and certifications , and Google has its own training and certification option , as the companies see AI as a new driver of growth for their computing businesses and look to get potential customers up to speed on using the technology.??
Click here to read more about AWS’ certification programs.
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5 个月This is greatd
Insurance Professional
5 个月Thank you for sharing this insightful article on Apple's artificial intelligence advancements! It's great to see how Apple is strategically integrating AI into their products and services. The new generative AI features, such as document drafting, photo search, and email summarization, seem like practical and useful applications. I'm particularly interested in the enhanced capabilities of Siri and the ability to create playful images and custom emoji. It's exciting to witness the progress in AI technology and its impact on user experiences. Looking forward to seeing more updates from Apple in this space!