The Apple Watch is Made for Me. That's Why I'm Not Getting It.

I'm Apple's target customer for the Apple Watch. I'm a 30-something, tech-savvy professional, somewhat fit, and in possession of many other Apple devices. In fact, I'm a huge fan of Apple in general. But I'm not going in on this latest device, as cool as it may be. Here's why:

Apple Watch is yet another distraction from real life

I don't need another screen or any more beeps, and certainly don't need anything tapping at me to tell me that I have another email. I've taken measures to ensure that my phone doesn't do any of those things - I have declared myself the master of that wonderful little device, so why concede ground to a different piece of tech? 

Apple Watch is a distraction from work

There are serious productivity costs to task switching. This is why I've decided to batch activities - it allows me to build critical mass and get far more done in far less time. If I get tapped on the wrist every time someone texts, emails, or messages me, I can't even think about how much more my productivity would suffer.

Apple Watch is just an iPhone extension

Apple watch really doesn't do much unless you have your iPhone handy. It will often refer you back to your iPhone for searches, rather than providing results on the device you're searching on. If I have to pull out my iPhone anyway, why bother with the Watch at all, other than to have the latest and greatest thing?

Apple Watch is expensive, but will hold no residual value over time.

So let's say you buy an Apple Watch tomorrow for $349. You can probably do that and immediately resell it on eBay for double what you paid. That's cool - I'm even tempted to do so myself. But let's look 2-3 years down the road, when the battery's not holding a charge anymore. Or when it is now 2-3 generations old and obsolete.

If the 3 points above were not true, I could deal with spending $349 or $500 on it. But the Gold Edition is $10,000-$17,000! That's just insane. I'm not a frugal guy by nature, either. I would buy a $10,000 or $20,000 swiss watch without too much of a second thought about it because I could keep it the rest of my life and pass it down to my son. Try that with your Apple Watch.

These are just my thoughts on the upcoming Apple sensation. I have no doubt that Apple will sell gajillions of them - it will probably be a multi-billion dollar product line for Apple, and that's pretty cool. It's just not for me. What about you?