Apple in Talks to Let Google Gemini Power iPhone

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1. Apple is in talks to build Google’s Gemini artificial intelligence engine into the iPhone, according to Bloomberg.

The report outlines how the two companies are currently in negotiations to allow Apple to license Google’s flagship generative AI models, Gemini.

Google already has a multi-billion dollar per year commercial agreement to be the default search engine on Apple. A native Google search feature powered by Gemini could be part of the end product for iPhone users if the agreement is finalized.

Although anti-trust will be an obstacle to any potential deal. There is an open court case deciding whether Google has abused a monopoly in the search market through its deals with device makers, including Apple.

Sources: Reuters , Bloomberg (login required), Reuters , CNN , Axios , The Verge , Tech Crunch

2. LinkedIn released an update to facilitate business-to-business influencer marketing campaigns.?Advertisers will be able to boost any post submitted on the platform. Previously, LinkedIn’s ‘Thought Leader ads’ were limited to boosting posts from verified employees. (LinkedIn)

3. Amazon is introducing an import feature that automatically creates Amazon product pages using information from a seller's external website. The latest new generative AI feature takes information from a seller’s website and generates an Amazon product page for the item, complete with a written description and images. (Amazon )

4. Meta will automatically optimize your video ads for Facebook & Instagram Reels. This feature falls into “Advantage+ creative optimizations”. Given the growth in the format, Meta wants to make it easier for advertisers to advertise within Reels. According to Meta video watch time grew 25% in Q4 year over year.?(Meta )

5. TikTok launches ‘Creator Search Insights’, a tool that shows Content Creators which topics are popular and frequently searched on TikTok. The tool is designed for Content Creators to get inspiration for new video content. (TikTok )

6. Apple is testing an ad product similar to Google's Performance Max for Apple Search Ads. In this new campaign type, advertisers enter their budget and cost-per-acquisition target, as well as the audiences and countries they want to reach. While this tool is currently focused on the App Store, Apple may expand it to other platforms in the future. (Search Engine Land )

7. Apple to allow iOS app downloads directly from websites in the European Union. Apple announced that the new web distribution feature will be available later this spring. (The Verge )

8. Reddit has launched a new ad format: Free-form ads, which resemble organic Reddit posts. Reddit stated the ads deliver upper funnel results and the new ad unit is now available to all Reddit advertisers. (Tech Crunch )

9. Instagram is rolling out promo codes globally. Promotion codes are either applied automatically or displayed ready to copy and paste, at checkout.(Instagram )

10. Threads in the US now has a "Trending now" page where users can see popular topics. The page links to the most talked about topics on the app. (Mashable )

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