Apple Pay vs. the EU ??????; Ramp is ramping up M&A: acquires AI startup ??; Klarna launches subscription service ahead of expected IPO ??
Linas Beliūnas
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January was an absolutely insane month in FinTech. We will see why Apple's EU concession is unlikely to dent Apple Pay's dominance (+ some bonus reads); look at Ramp that’s ramping up M&A as it acquires AI Startup (what does this mean, how Ramp is dominating + some deeper dives); Klarna that just launched a subscription service ahead of the expected IPO (why it makes sense + some deep dives into BNPL giant), and explore other interesting news and developments.
Without further ado, let us dive into what happened in the financial technology sector last month. Let’s connect the dots.
Apple's EU concession unlikely to dent Apple Pay's dominance ??
The news ??? Last week I covered Apple which proposed allowing third-party mobile wallets access to the iPhone's NFC chip in the European Union for 10 years to address EU antitrust concerns
The move aims to increase competition in the mobile payments market where 苹果 Pay has exclusive access to the technology.
Let’s take a quick look and see why it’s not a big threat to Apple Pay.
More on this ?? While the proposal gives a boost to rival services like 谷歌 Pay and Samsung Pay in their ability to compete, it likely won't significantly impact Apple Pay's market dominance.
Apple enjoys unrivaled loyalty among its users, especially younger consumers. Over 40% of US teens used Apple Pay in the last month, demonstrating its strong footing.
Additionally, using Apple Pay has become a habit for many users, making it difficult for competitors to change engrained consumer behavior without strong incentives.
More importantly, while services like Google Pay are growing faster by percentage, Apple Pay boasts over half of the US mobile proximity payment user market.
?? THE TAKEAWAY
Looking ahead ?? The EU concession shows Apple's willingness to make calculated moves to satisfy regulators. It likely determined any potential loss in Apple Pay EU market share will have minimal impact on global revenues. With strong brand power and habitual use driving Apple Pay adoption, competitors are still facing an uphill battle even with NFC access. Back to work.
ICYMI: The dawn of AI-driven finance: how Apple can transform smartphones into financial powerhouses ???? [the dawn of AI-driven finance with Apple at the center + more bonus reads]
Ramp is ramping up M&A: acquires AI startup to expand further into procurement ??
The deal ?? Finance automation startup Ramp is aggressively expanding its product suite through mergers & acquisitions (M&A).
After two previous purchases aimed at improving customer support and negotiated savings, Ramp has just acquired Venue, an AI-powered procurement platform founded in 2022.
Let’s take a look and see why it matters.
More on this ?? While financial details were not disclosed, the deal gives Ramp procurement capabilities to add to its existing offerings of corporate cards, expense management, accounts payable automation, and business travel.
Venue specifically helps companies manage vendor relationships and costs - an area ripe for AI implementation to eliminate inefficiencies.
The crazy part? The company sold itself less than 2 years after launching and before even needing to raise a Series A round ?? The remarkably fast exit reinforces Venue's ability to solve real pain points and build products people actively want to use. Bravo.
The traction ?? The acquisition comes on the heels of Ramp launching improved procurement features such as bi-directional contract integration, dynamic intake forms, enhanced purchase orders, collaboration tools, and spend analytics.
With Venue's founding team leading Ramp's new procurement unit, the company aims to further automate workflows like custom approval workflows and PO management.
And even without it Ramp already processes over $10 billion in annualized accounts payable spend, which marks a 10x increase in two years ?? Ramp states its goal is to become a "one-stop-shop" for financial operations software.
With Venue under its umbrella, the FinTech giant is definitely one step closer to that.
领英推荐
?? THE TAKEAWAY
Looking ahead ?? On a macro level, the procurement enhancements and Venue acquisition indicate Ramp's desire to compete with incumbents in the space such as Coupa and Concur. Additionally, the company's continued investment in AI and automation points to a future where technology eliminates tedious back-office tasks. If successful, Ramp would significantly disrupt legacy providers and potentially emerge as the financial OS for modern businesses. Finally, although this is 100% a payments play, it well coincided with what I wrote about last week about FinTech M&As - incumbents and well-capitalized startups are eager to snap up niche, unique technologies, and talent. On a micro level, this yet again widens the gap between Ramp and Brex :
ICYMI: Once a FinTech darling, Brex lays off 20% as growth slows & burn rate remains high ?? [uncovering all the details to see what this tells us about the future of Brex & the broader FinTech ecosystem]
The payments industry faces a pivotal year amid tighter funding and more M&A ?? [tighter funding & more M&A on the horizon, where the focus should be + some bonus reads]
Klarna launches subscription service ahead of expected IPO ??
The news ??? As Buy Now, Pay Later (BNPL) giant Klarna prepares for an initial public offering in the US, likely to occur "quite soon" according to CEO Sebastian Siemiatkowski, the company is diversifying its offerings with the launch of a new subscription service called Klarna Plus.
Let’s take a look.
More on this ?? For $7.99 per month, Klarna Plus subscribers will receive perks like no service fees, double rewards points, and exclusive discounts from popular brands.
The move shows Klarna aiming to add a recurring revenue stream before going public, which could make it more attractive to investors.
Subscription revenue is seen as more stable than relying solely on transaction fees. Rival Affirm is also said to be considering a monthly subscription plan for its users.
Klarna Plus launches on the heels of a profitable quarter for the company, thanks in large part to rising BNPL usage among US consumers. Klarna now has 37 million customers in the United States.
The subscription service had a six-month pilot test in Utah last year and is now rolling out more widely.
?? THE TAKEAWAY
Why this matters? ?? For Klarna, Klarna Plus represents a way to deepen ties with its most loyal users while also proving it can successfully add new revenue streams (obviously, adoption will really decide how successful it is). As the BNPL field gets more crowded, having diverse offerings and predictable income will be key competitive advantages as Klarna heads toward its IPO. Klarna gets it.
ICYMI: Klarna's remarkable comeback: how the FinTech giant went from valuation collapse to potential 2024 IPO ?? [latest numbers, how we got here, and what’s next + a look at how leveraging AI Klarna is building the Google of Shopping]
Extra Reads & Quick Bites for Curious Minds ??
Money Moves ??
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About: I am a business developer, sales professional, and FinTech strategist, as well as a Cryptocurrency and Blockchain enthusiast. I'm highly passionate about Financial Technology and Digital Innovation and strongly believe that it will change the world for the better. Apart from my daily job at a global payments startup where I'm leading the company's expansion into Europe, I'm an active member of the FinTech community and a TechFin evangelist.
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Head of Digital Financial Services at Finance House | Fintech Strategy Expert | ePayment & Open Banking Pioneer | Driving Digital Transformation & Market Expansion
9 个月Thanks Linas for the comprehensive update on the latest in FinTech always insightful to see how the industry is progressing
Financial Analyst | CFA? Level II Candidate | Masters of Science in Finance at Northeastern University | Budgeting | Financial Modeling | Ex-Sector Manager at 360 Huntington Fund
9 个月The Month in FinTech seems to be packed with interesting updates and strategies from key players in the industry. Can't wait to learn more about the Apple EU concession and Ramp's AI acquisition. What do you think Linas Beliūnas, how will Klarna's new subscription service impact the upcoming IPO?
CEO @ Executive Presence | We help companies build trust & awareness through executive thought leadership
9 个月With Klarna's subscription service launch, it's clear that the BNPL players are not just riding the wave but actively shaping the future of how consumers approach payments and financing.
Insights On AI, Digital Products, Innovation, Writing & Business Strategies| Helping Brands ??to grow faster??| Marketing Expert at Millionero Exchange |Personal Branding Expert |Content Strategist| DM For Collab ??
9 个月Apple's EU concession might seem like a mere pebble on its path, but it's a significant strategic move that paves the way for increased regulatory pressures. As financial technologies evolve, Apple Pay's dominance might not be as unshakeable as it appears, especially when faced with a rapidly changing regulatory environment and emerging competitors eager to capitalize on any opportunity.
Startup Growth Architect | Unlocking Digital & Global Market Potentials | Guiding Leaders to Success
9 个月Great post Linas! What is your thoughts on Tamara & Tabby as #BNPL provider?