Is Apple iPhone 6 a phone or video camera?
iPhone 6 - Is it a smartphone or a video camera?
Apple is currently running a campaign “Shot on iPhone 6″ TV ads showing off the iPhone 6's camera abilities
The videos are shot from a variety of places around the world by real people, each clip is about 15 seconds long.
It is accompanied by a pleasing soundtrack.
Undoubtedly these ads are creative and beautifully shot -
BUT IS Apple iPhone 6 A VIDEO CAMERA OR A PHONE?
Not a single word about its USPs or its benefits as a phone.
When you spend Rs. 55000 to Rs. 81000 you definitely get a video camera which has far superior features than an iPhone 6!
I really wish David Ogilvy was alive today for his expert comments on this ad!
PS: A still from this ad appears.
Director and Founder at RNDCME ACADEMY Private Limited
9 年Smart phone ads mainly focus on additional features than basic functions!! That's marketing and the value for your product!!!
General Manager Business Development @ Biological E. Limited | Vaccine
9 年It's like when street are full of STD booths pre mobile era, the owner is constantly working on providing more than just telephone, starting from FMCG to gift emporium.
Helping Organisations Grow with strategy | Strategy & Marketing Consultant I Founder I Marketing Mentor I Digital Transformation I AI Enthusiast I Digital Health Tech I Pharmaceutical | Trainer | People Coach |
9 年Sir ... Time of instagram Facebook twitter and selfies .. Camera is very much an important component of publicity .. It's still much better than s6 which focuses on wireless charger .. And has failed
Making Sense of Digital for Pharma
9 年This is the NEW "Too Many in one of the Digital Era. Remember the 2 in 1 Radio+Cassette player of 80s?
Mentor & Executive Coach(ICF CERTIFIED), Engage, Enable...Empower, Former MD - Galderma India, Mentor to CEOs across a few sectors Certified NLP practitioner.
9 年Vivekji, the primary need is 'phone.'.It is fulfilled by IPhone 6. Whereas, the aspirational need is 'video '. There is a convenience factor in that . Who wants to carry separately ? So, if Ogilivy was alive, may be he would have evolved his thinking . Who knows ?