Is APPLE on holidays?
If you look from apple guidance: Apple says that iPhone units are going to decline 5% -10% in the December quarter 2018 but still there is upside potential from current level. Controversy: If iPhone units are going to decline, the market is saying that we can't take prices increases from apple anymore. It means the revenues of the company will be going down. But if Units are going to be weak this year then a question mark on the sustainability & health of apple business!
Is there going to be a new story where Apple hits a new high this month or start rethinking as investors about what Apple stock can truly deliver now? Will market re-calibrate, & what weaker unit growth will say about consumer response towards apple pricing & what does that mean about future unit growth & its implications for services growth.