Apple has reportedly acquired the startup DarwinAI, potentially bolstering Tim Cook’s AI strategy.
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Apple has recently acquired DarwinAI, a Canadian startup specializing in artificial intelligence (AI). This move aligns with Apple CEO Tim Cook’s focus on advancing AI technology, as he mentioned during a recent earnings call. While details of the acquisition remain undisclosed, reports suggest that it could enhance Apple’s AI endeavors.
According to Bloomberg’s Mark Gurman, Apple not only acquired DarwinAI but also hired many of its employees, who have now joined Apple’s AI division. The acquisition, though not officially announced, is believed to have taken place recently.
Alexander Wong, co-founder and Chief Scientist of DarwinAI, has reportedly joined Apple as Director of Machine Learning Research. DarwinAI’s expertise lies in providing solutions for manufacturers to improve product quality and efficiency through AI-powered visual inspection systems.
Apple’s interest in AI is evident, with Cook hinting at major AI developments in 2024. While specifics are not disclosed, rumors suggest various possibilities, including the development of Apple’s own AI model called AppleGPT, enhancing Siri’s capabilities, integrating AI into productivity apps like Pages and Keynote, and introducing AI-generated playlists for Apple Music.
The rumored iOS 18 update, expected to coincide with the launch of the iPhone 16 series, could introduce several new AI features to Apple devices. These features aim to enhance user experience and offer innovative functionalities powered by AI technology.
Overall, Apple’s acquisition of DarwinAI signifies its commitment to advancing AI capabilities across its product ecosystem. As AI continues to play a significant role in technology development, Apple’s strategic moves in this space highlight its dedication to staying at the forefront of innovation.