Apple was about to fall and how they came back stronger

Steve Jobs talks about how Apple was facing a tough competition and was losing out in the product feature market. He gave examples of from relevant brand campaigns too. But before you start the video please follow these steps for your own good

1. Get a pen and paper. Please DO NOT START the video without a pencil and paper in your hand. No, not the notes on your phone. Paper and pencil. Okay, pen will do.
2. Write down the year your business or career started.
3. Write down the business or service title you are in
4. Now watch the video. Right after you watch the video, click on the self assessment form with 3 simple questions

Unless you answer these questions, you'll forget what was talked about. Remember, not everyone has to Think Different.