Apple enters new product category with Apple Vision Pro.
Andy Gstoll
AI and Mixed Reality Innovation. Advisor, Consultant, AR/VR/AI/3D Boutique Agency, Mixed Reality AI, Wikitude (Qualcomm), EA, Lonely Planet, BBC, AOL Time Warner, Hawaii Pacific University
This week might go down as the most remembered week in the history of Mixed Reality device launches. Meta announced its next-generation MR headset, the Quest 3, already a few days ago. And today, Apple joined the party with its high-end Mixed Reality headset called Vision Pro.
Apple's Vision Pro
Tim Cook clearly enjoyed using Steve Job's words on stage today: "...and there is one more thing", a reference to a practice that started in 1999, where Steve Jobs would leave (often quite big) announcements to the end of a presentation. And so did Tim Cook today. The catch? Starting at $3499, it will only be available early next year.
Meta Quest 3 Launches Later This Year
The Quest 3 has already been officially announced by Meta last week. It will be arriving this fall for $499. The new headset will feature a refreshed design over its predecessor, including a 40% slimmer overall design, and a new Snapdragon chipset to power its virtual reality and mixed reality experiences. More details in Meta's official blog post.
Chief Customer Officer @ StitchDX | Modern Workplace Expert | Speaker & Author
1 年Thanks for sharing this, Andy Gstoll. Thrilled to have Apple finally in the Mixed Reality space. Can't wait to see how this can be utilized for #nonprofits and #socialimpactbusiness. I have some ideas based on our conversations, but I am guessing there are tremendously creative ideas coming.