Ripe Reflection.

An Old Saying.

An apple a day keeps the doctor away.

Interesting how these sayings become a part of our collective psyche.

This 158 year old Welsh proverb was not dreamed up in a flashy creative agency.

It stuck because it was simple, memorable, and hit on something people cared about… staying healthy, without the fuss, or the complicated jargon.

At Beans, this is the kind of impact we are after. Simplicity and substance.

The kind that becomes part of the conversation for years to come.

This winter has been challenging for everyone - our team, clients, friends, and friends of friends - A sniffle, sneeze, sense of burnout, and an overall shared exhaustion is in the air.

Besides buying mini apples and encouraging (gently force feeding) the team to eat them…. It was these apples that made me consider our core values.

Like this old proverb, our values are simple, yet powerful.?

Beans Apple Core Values.

Magic.

We are not in the business of dishing out medical advice, but we are obsessed, passionate, and really damn good at crafting messages and building brands, that last.

Abundance.

Abundance with our ideas, creativity, curiosity and time. To be abundant is also to know our limit, know ourselves, what we are capable of, and how we can give these gifts to others in a way that won’t empty the tank.

Creativity.

Great ideas, turned into actions, that actually work. Our output isn't just fresh, it is commercially viable. Content and campaigns that grow, blossom and have staying power.?

From Fruit To Juice.

Let's face it, when one key player is knocked out within any team, deadlines can slip and mistakes can sneak in. That's when we really need to dig into our values.?

To our Beans team - Your dedication, resilience, hard work, and most importantly, positive attitude, even when you are not feeling 100% - you bring the magic to the madness.

To our clients - Your trust in us, our team, and in Beans - you push us to think bigger, work smarter, and create with consideration.?We believe in your business, the work we deliver, and the outcome we aim to achieve, as if it were our own business.

To everyone and anyone - We are all going through the same thing. Besides the struggle to get out of bed on these cold winter mornings. Some days we feel as fresh as a granny smith, other days we feel like we have fallen a bit far from the tree, bruised and a little rotten.

Be patient and kind, honest and connected.

To yourself and others.