Apple Collects Data Even When You Don't Want Them To!
Walter Shields
Helping People Learn Data Analysis & Data Science | Best-Selling Author | LinkedIn Learning Instructor
If you're like most people, you thought that by turning off the setting on your iPhone or iPad that collects analytics data, you were in the clear. Well, Gizmodo recently reported on research demonstrating that Apple collects that data whether or not the setting is on. You can try to hide from Big Brother but it turns out he’s always watching.?
The research was conducted at Northeastern University and involved analyzing the traffic of iPhones and iPads over multiple weeks. What they found was that Apple still collects data even when users have disabled the Setting for Diagnostics & Usage (Settings > Privacy > Analytics). This means that when users are trying to navigate away from being tracked online, Apple is still collecting their personal information—including IP addresses and location—and sending it back to its servers.?
The researchers also determined that this wasn't an isolated incident; rather, it happened every time someone disabled their analytics settings. And while it's unclear what Apple does with all of this user information, one thing is for certain: They're collecting more than we think they are.?
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The researchers from Northeastern theorized that Apple may be using this data for marketing purposes or to detect software bugs before they become too widespread. Whatever the case may be, it definitely raises some serious privacy concerns as people are now left wondering if any of their personal information is ever truly safe from prying eyes.?
So there you have it—Apple isn't just tracking our data when we enable them to do so; they're collecting our personal information even when we don't give them permission to do so. It's yet another reminder of how important privacy has become in today’s digital world and why companies need to be held accountable for respecting the privacy of their users. On the flip side, however, this could be looked at as a way of making sure our devices remain secure and up-to-date with the latest software versions – something which could ultimately benefit us all in the long run. All we can really do now is wait and see what comes next…and keep our eyes peeled for any new developments!