?? Apple Breaks Free in the EU, Poor App Quality Cost Millions ??Android Coding Helper on the way, and more!
Hello and a joyful welcome to the April edition of our App Subscription Newsletter!
As Q2 begins, April starts in a period of renewal and growth, complemented by exciting new feature rollouts. It's a pivotal time to embrace innovation and advance with the latest in mobile technology.
Prepare for the journey ahead with innovative strategies and updates to elevate your app business in a dynamic landscape!
This Month In Mad News
? Apple breaks free in the EU: soon you will download the apps without the App Store! ??
? After Apple, Google joins the coding help game with Gemini in Android Studio ??
? Poor mobile app quality costs businesses $2.49m in lost revenue ?? ? ? ? ? ? ? ? ? ? This app aims to fight the loneliness epidemic by helping you make real friends ??
? A user reports being locked inside Tesla during heatwave due to a software update ?? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
? Outsmarting mother nature: this AI app aims to predict natural disasters! ???
Only %17.2 of the Apps Reach $1,000 a Month*
But fear not, we have great news.
If you want to secure your spot among the top earners,
Join us in driving growth and achieving sustainable income.
*State of Subscription Apps 2024 by RevenueCat
Industry Insights ??
? Top Global App Categories by Popularity & Cost by Business of Apps & SplitMetrics
? Q1 2024 Global List of Most Common Mobile In-App Invalid Traffic (IVT) and Ad Fraud on Apps by Pixalate
? The State of AI Photo and Video Apps by Sensor Tower
Data Spotlight ???
? SplitMetrics’ Apple Search Ads Search Results Benchmarks Report 2024 ? ? ? ? ? In-app Video Ads to Capture Over 30% of Total US Mobile Advertising Spend in 2024 by Mobile Marketing Reads ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? App Reputation Benchmarks 2024 by AppFollow
? Digital ad revenue growth slows in 2023 by Mobile Marketing Reads
Tool Updates ???
? Adjust has introduced a new tool for mobile analytics powered by AI
? TikTok Notes is launching as a new competitor to Instagram and is starting limited testing
? Apple has made the updated App Review Guidelines available
? Google Play Store will soon require biometric authentication for purchases
? Apple has announced that Web Distribution is now available in iOS 17.5 beta 2 and on App Store Connect
Upcoming Events ??
? IOSKONF 2024 - May 14-15
? App Growth Summit Berlin - May 16
领英推è
? App Growth Summit Paris - May 30
Costly Clicks: Poor App Quality Zaps Nearly $2.5M in Revenue ??
A recent report by Tricentis reveals a startling cost of mobile apps—up to a whopping $2.49 million lost annually for global businesses. It's not just about the bugs; it's about the bucks! This financial drain underscores the need for better app testing and quality assurance to keep users happy and revenues flowing.
The silver lining? Artificial intelligence and low-code solutions are stepping up to save the day. These tech tools are not just making apps smarter but also making their development faster and more foolproof.?
By integrating AI, developers can ensure that apps not only function more reliably but also offer richer, more engaging user experiences. Look like it's time to embrace these innovations and stop the revenue leak caused by app performance!
Guides ??
? A Deep Dive Into In-app Events & Promotional Content: The Complete Guide by MobileAction
? App Store Optimization (ASO) Checklist for iOS by App Tweak
? Boosting Your App's Ratings: Proven Strategies and Tips by AppFollow
Further Readings ??
? 15 User Onboarding Techniques I Found In Consumer Mobile Apps by Hackernoon
? What is user stickiness and how to calculate it by Adapty
? Elon Musk’s Twitter a year later: Everything you need to know by TechCrunch
? What makes a good app retention rate? by Adjust
? Social networks are not enough: why you should diversify your app marketing channel mix by IronSource
?Go for the gold: How to ace your 2024 Olympics campaign by AppsFlyer
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madduck
Content Marketing Manager @ Adapty.io
10 个月Thanks for the mention, excellent read ??
Thanks for featuring us! Hope we were a good source ??
Thanks for mentioning us ??? Really insightful article ??
Middle East & Africa Games Reporter (PocketGamer)
11 个月Love this, many thanks!
Head of Strategy at Zorka | App Marketing, Games, Economics
11 个月Thanks for the mention! ??