Apple Ads Update Dramatically Revolutionizes 2023 Marketing Campaigns

The new Google-Meta dilemma with Apple was stirred up by the latest studies revealing a threat to their online advertisement world.

In recent reports released 3 days ago conducted by?Appsumer, found that Apple 2021?iOS 14.5?privacy update conveniently favored Apple’s business ads over Facebook and Google’s. The research was based on over 100 consumer app companies’ analyses of online ads.

General manager of Appsumer, Shumel Lais, acknowledged this advantage gained by Apple.

“One of the things that’s quite interesting is the ATT measurements limitations that are kind of put on the wider network doesn’t exist in the same way for Apple. So, you could say that Apple has slightly more visibility or an advantage across the other channels on iOS”???

Shumel Lais (2022)

ATT, App Tracking Transparency, privacy pop-up update gives the option for users to prevent Facebook from tracking their online activities. Thus, creating a gap between Facebook and their user demographics.?

How Did The Update Impact Facebook & Google?

Safe to say that after Apple update pulled the rug from under these corporations, the aftermath showed a noticeable impact on Facebook and Google’s advertiser?adoption rate. Apple’s adoption rate was pumped up by 4% scoring a 94.8%. On the other hand, Facebook fell by 3% to a rate of?82.8%, while Google too dropped 2 points reaching 94.8%.

However, the more effective results of the update are yet to come. Businesses will promote their products, and services on sites they know they can depend on when it comes to customer exposure.?

How Will It Change Marketing Campaigns In 2023?

What most online businesses or even average internet users didn’t notice, is that the outcome of this advertisement contest will be a tweak in the future of marketing strategies. Here at?Teckyou?, we were able to foreshadow a few major changes happening in the marketing campaigns world of 2023. Check out our full blog to know it all.