Appetizers That Whet Your Marketing Appetite!

Sometimes you need a little enticement, like an appetizer, to awaken your sensory pallet for that mouth-watering full course dinner that you anticipated all week to savor.

The challenge is that everyone is vying for our attention from the moment we wake. We are bombarded with a barrage of familiar chirps, buzzes, and beeps from ads., emails, tweets, and social media updates from our phones and all other digital devices all day long. We get interrupted constantly even while listening to our favorite podcast that inspires us to break through our inertia to become successful in today’s market( for me Mel Robbins!), forced to listen to the commercials for food that is killing your gut.

So how does your executive coaching program cut through the noise from the message that magically seems to populate your phone with empty promises to live the life of your dreams, if you click now? 

Effective communication strategies can transform your device into an information super highway when the message is tailored to your specific problem or need, spoken in a language that resonates with you and spurs you to investigate further to see if this solution works for you.

To understand what drives the behavior and buying habits of your budding business executive students begin by analyzing your own spending habits. What stops you in your tracks and diverts your attention long enough for you to be receptive to the message?

I went down the rabbit hole the other day, when I saw in my inbox “Explore All the FEELS with ease (closes tonight).” That was followed by, “Hi everyone, If you’re a stressed-out parent or teacher, I totally feel you! "

Since the schools shut down, as an early childhood teacher and parent educator, it immediately whets my appetite. I’ve been working with mental health professionals and trauma-informed educators since last March looking for science-backed, proven, fun engaging ways to empower parents with the social-emotional learning tools to explore big emotions with their child and it arrived in my inbox just in time.

Tomorrow, I’ll step back and analyze, what was in the entrée that piqued my interest and kept me hot on the trail that ultimately led me to buy the kit.

OK, you might be thinking, that was only a small purchase. But guess what, the same behavioral psychology still applies for larger purchase too.

If you missed yesterday’s 3 Simple Cooked-to-Perfection Marketing Recipes That Leave Your Ideal Consumer Hungry for More, just click this link. That will give you the overview to understand today’s article.

So, if you need a pipeline of stories to fill your client’s website that inspire, educate, and empower, why rack your brain for those stories when that’s my specialty and passion?

My name is Lynda Dell, and if you need help grabbing your hungry consumer of content, please email me [email protected] or call 215 913-5488.

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