App Store Scandal! Party, Clubs & Secrets ??? ????
Welcome to the October edition of our Subscription Newsletter!
As autumn arrives and the year winds down, we're diving into the world of app subscriptions once again. Let's uncover the latest news and trends and explore how they transform our digital journeys!
This Month In Mad News:
Social Media Is Becoming Ad-Free (But Not Free) ????♂?
Social media is undergoing a remarkable evolution. Twitter, now called X, is testing different subscription levels, and it already offers an $8-a-month subscription plan for blue checkmarks.
Snapchat's "Snapchat Plus" is a hit, with 3 million users ditching ads. Even TikTok is testing ad-free subscriptions, which will supposedly cost $4.99 per month in the USA. In Europe, Meta may charge up to $17 a month for an ad-free Instagram and Facebook.
Are you ready to pay for an ad-free social media? Studies suggest people are considering it. In a Harvard Business Review study, Snapchat ranks highest in user willingness, followed closely by Instagram, Facebook, and Twitter.
But what about advertisers and marketers? With ad-free options, influencer marketing, and niche communities are expected to be more important than ever.
Hey there, social media is doing a little makeover dance! It's not just about putting smiles on users' faces; it's shaking up how advertisers high-five people online. We're right on the edge of an exciting new online adventure, so put on your explorers' hats, and let's find the treasure!
News In Short
Google and Apple may pay $50.5M fines to South Korea ????
Uh oh. Google and Apple might face $50.5 million fines in South Korea for breaching in-app payment rules. The Korea Communications Commission (KCC) accuses them of pushing local developers to use their payment systems and delaying app reviews. Apple's under fire for unequal commissions.
This dispute originates from a 2021 law letting devs pick third-party payments and ditch app store systems. Amid dispute, Google wants to chat; but Apple's not on the same page. It's an ongoing story, and we're still waiting to see how it's resolved.
Discord's Marketplace Revolution: 70% For Devs and 90% for Creators ??
Discord, the popular player in the communication game, is launching its online marketplace. This marketplace is a platform where you can snag all kinds of virtual treasures, including those NFT wonders, boosting subscription fees. The mobile app is spreading wealth! U.K. and European developers are now in on the action, getting a 70% cut, straight out of the U.S. playbook.
And for creators, they were already keeping 90% of each monthly Server Subscription sale (after covering small legal processing fees.)
This move underscores Discord's belief that its most valuable assets are its users who create apps and content. The app's actions show its support for them and make it stand out in the market.
App Store Scandal in China: Employees Misconduct with Developers ???
Apple's all about setting rules in China! They've said goodbye to five App Store employees who got too friendly with developers and consultants, The Information reports.
These workers enjoyed fancy dinners and night-outs courtesy of those promising to give apps a leg up. Reports say they couldn't hire or fire apps, but they could give them a spotlight.
A few workers had jobs that could impact the choice of apps in the App Store. However, it's not clear if they used these positions for anything bad, yikes. The good news is that Apple has shown they have no tolerance for inappropriate behavior, thankfully.
领英推荐
App Users Go Picky: Quality Over Quantity as Downloads Decline ??
Nearly 98% of smartphone users (that's a whopping 255.8 million) are diving into the world of mobile apps this year. But wait, there's a twist! Even though the app buffet keeps expanding, users are becoming a bit choosier.
In 2023, the average smartphone user is set to download 18.5 apps, which is 2.5 apps less than in 2020.
Why, you ask? Well, it turns out, they're going for the gold standard – quality over quantity. As the report also provides, app users have also become less adventurous. This shift is primarily attributed to reduced curiosity and a preference for sticking to what's known as insider Intelligence reports.
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