App Store Optimisation To Improve Rank, Search Results & Increase Installations

Those pretty little squares calling you from the device stuck to your hand... Mobile Apps... They grab our attention. Your eyes fixed to the screen. Light beams through your lens onto your retina and pulsates electrical signals to your brain.

Those apps forge a strong connection with constant flowing entertainment and information. They create sensations. Emotions. A desire and a need to come back for more.

Ultimately, you're hooked.

That's the sign of a quality App - Through gamification and controlled pleasure release, you can tap into their addictive nature.

With those aspects in check, now you have to get your app in the hands of your ideal user.

Ideally, you will want word of mouth marketing. Friends telling friends about your great app is one of the best marketing strategies you should pursue.

However, today I'm going to talk about?App Store Optimisation?or ASO.

The Technique & Strategies You Can Use To Increase Your App's Visibility In The App Store

It may not be obvious why you should optimise your app for the store, but let me tell you, a large proportion of app discovery is within the app stores.

48% of users say they discover new apps by browsing app stores, and 34% got recommended in the app store.

Although, App Stores are very competitive. By simply dropping an app amongst 6 million other apps is destined to get lost. That's why app owners and developers seek professional marketing services to help them stand out.

So, the goal here is to send signals to the app store, so it believes your app is one of the best on the market. That way, they will offer your app to interested users.

In the end, you will want your app on as many devices as possible. And not to forget, people actually using it more frequently than your competition.

Revealing ASO Marketing Methods

As I've already pointed out,?ASO is an important marketing tactic?to help a prospective user find your app. So, let's get in quick and dirty with some of the tactics you can use.

The good news is?ASO basics are easy to set up. Although, android differs slightly from IOS. Google Play is more sophisticated, but Apple is working to catch up.

With that said, take time to fill in your details. Be thoughtful with your metadata. The app name, subtitle, descriptions and keywords influence your app's ranking and installations. So your challenge is to fit in keywords. You will want as many as possible without keyword stuffing! (You'll get penalised for that.)

But, remember, not only are you communicating with an algorithm, you are expressing your app to people too. Everything they see must have a positive impact.

That's where images and videos come in. That media catches the eye, and they can tell a story. So be smart and use the available media to sell your product experience.

The final part of your ASO setup is to choose the best category for your app and apply appropriate tags.

From there, you can start to test different elements against each other. Unfortunately, some A/B testing will need manual work. Thankfully, Google offers an A/B testing tool, while Apple plans to introduce A/B testing sometime soon.

For a more detailed look at ASO, you can check out my article -?App Store Optimisation Strategies To Increase Visibility, Downloads, & User Retention.

In that article, you will find tips for improving the top metrics App Stores monitor to decide where to rank your App and if it is worth promotion in the App Store.