App Growth Tips from SplitMetrics

?? Dear App Growth Enthusiasts,

July's heating up, and so is the mobile marketing scene! ?? ?

If you've been off the grid enjoying some vacation time, this edition will catch you up in no time.

We've gathered the hottest news from the past couple of weeks, along with top reactions from LinkedIn's brightest app marketing minds. Plus, we've included some must-read content and exclusive, limited-time deals for your app growth.

Think of this as your cheat sheet to stay informed and get back on track! Let's dive in!??

?? #1: A recent report shows that AAA games for iPhone and iPad aren't performing well with users, sparking doubts about the future of high-budget mobile games. → More info

?? Reaction: Ivan Marchand , CEO & Co-Founder of Polymaty , dives deeper into this issue, offering a compelling comparison between indie and AAA games across various categories such as innovation, playtime, and revenue.

?? #2: Subscription-based apps have hit a revenue record this year, showing the shift towards subscription models. 31 of the top 50 grossing apps and games in the US App Store use subscriptions. → More info

?? Reaction: Is Meta part of your user acquisition strategy? Marcus Burke , SKAN User Acquisition & Growth Consultant, recently shared his top Meta account settings for subscription apps. Run to check them out!

?? #3: The iOS 18 public beta, announced at Apple's WWDC 2024, is now available. It brings new updates and features that could revolutionize app development and user experiences. → More info

?? Reaction: Paul Veugen , Founder & CEO of Detail , shared insights on how iOS 18 might mark the end of apps as we know them.?

?? #4: This week, Apple introduced View- and Tap-through metrics in Apple Search Ads, letting you see the full impact of each campaign and ad placement on your results. → More info

?? Reaction: Maxim Melnik , Head of ASO at RadASO , explained the new reporting features and shared a Discord link for anyone wanting to dive deeper into the details.

?? #5: Meta is replacing the 'Dynamic creative' ad format with a new 'Flexible' ad format for improved performance. → More info

?? Reaction: Our very own David Vargas , User Acquisition and ASO Manager at SplitMetrics , tested this new feature and shared his insights in three eye-opening posts. He revealed real campaign data and gave final recommendations on the update. Want to know if the 'Flexible' ad format is worth it? Check out David's posts!

That's a wrap on the news! Now, let's dive into some amazing educational content and sweet deals to heat up this summer.??

With Luna wrapping up soon, it's the perfect time to think about what's next. Are you all set for a change in how you manage your Apple Search Ads? ??

Here's how SplitMetrics Acquire makes switching from Luna (or any other tool) super easy and stress-free (because summer's too hot for hassles ?? ??):

? Customized onboarding to SplitMetrics led by a dedicated Customer Success Manager, also available offline at your premises

? Secure data transfer, recreation of automation rules & metrics

? No-code integrations with MMPs and BI systems for full-funnel optimization

? Advanced AI Engine for keyword mining, bidding strategies, and actionable insights

? App growth ecosystem and extensive knowledge base

We believe in a personalized approach, so expect custom offers tailored just for you. Here's how to get started:

1. Apple Search Ads spend up to $25k? → Enjoy our free plan.
2. Apple Search Ads spend over $25k? → Book a consultation with our app growth expert and get a 30-day free trial of our Enterprise plan.

Unsure about your Apple Search Ads strategy? → We've got a special solution for you – keep reading! ??

[Blog Post] 11 Game App Marketing Strategies

Struggling to launch or promote your mobile game? Check this out! ????

We've put together a comprehensive guide with the top tried-and-tested game app marketing strategies for 2024. Learn everything you need to level up your marketing game, from key metrics and tactics to real-world success stories.

Level up your game marketing >>

[Blog Post] Best ASO Practices & Strategies for 2024 and Ahead

It's no secret—ASO is the backbone of app growth. That's why we've gathered our top ASO insights, best practices, and predictions for 2024 and 2025 in our latest blog post.

Inside, you’ll uncover:

• Proven tips & insights for leveraging ASO across all marketing channels
• A variety of compelling ASO case studies
• Predictions for emerging trends that are gaining momentum now!

Unlock ASO insights >>

[Special Offer] Get Your App Audited for Free by Top UA Experts

As promised earlier, if you've made it this far, we've got a sweet bonus for you! ?????

Inspired by the amazing success stories of our free Starter plan users, we're kicking off a new initiative to give growing mobile businesses even more support.

Our top UA experts ?? at SplitMetrics now offer a FREE consultation to help you get the most out of Apple Search Ads. To apply for a free audit, follow these three simple steps:

1. Sign up for free SplitMetrics Acquire Starter plan →
2. Connect your Apple Search Ads account →
3. Submit your request for a free audit? →

Don't miss out—this limited-time offer gets you a detailed audit with expert insights to help grow your app!

That's a wrap for today's edition of App Growth Tips from SplitMetrics! We hope you enjoyed it. Remember, your feedback is key! Share your thoughts in the comments—we’d love to hear from you. See you in two weeks! ?

Best regards,

The SplitMetrics Team