App Growth Tips from SplitMetrics

App Growth Tips from SplitMetrics

?? Dear App Growth Enthusiasts,

Embrace the latest edition of App Growth Tips, your ultimate hub of valuable insights and inspiration! Prepare to explore our new updates, join engaging online and offline events, discover our new industry reports and delve into enlightening articles that will fuel your app growth strategies.

[Product Update] Keyword Gap in SplitMetrics Acquire

This new revolutionary feature is designed to provide UA managers and mobile growth professionals with an ability to simultaneously compare the keywords they're using to run Apple Search Ads campaigns with multiple competitors.

It’s powerful & accessible: use it to run a full semantic analysis of your competitors to extract valuable insights about them and gain new keyword opportunities:

  • Discover keywords your competitors use and you don’t… and vice versa.
  • See everything on interactive & intuitive bubble charts for an easy visual evaluation.
  • Analyze relevant metrics: share of voice and more!

You know what to do to learn more about it:

Book a demo >>

[Free Report] AI in Mobile Marketing

Master AI before it musters you. Get SplitMetrics’ recent State of AI in Mobile Marketing report to revamp your competitive research, app store optimization, and user acquisition strategies.?

What's inside:

  • ?AI's cutting-edge impact on mobile marketing
  • Real-world success stories and expert advice
  • 100 reliable ChatGPT prompts for ASO and UA managers
  • Insights and tips from the top minds at SplitMetrics and industry leaders

Get it now >>

[Global Virtual Event] App Growth Week 2023

?? App Growth Week is back! Our global virtual event that engaged thousands of mobile marketing experts last year, returns this November!?

Key information:

?? November 14-16, 2023

? Everyday 10:00 am - 1:00 pm EST / 4:00 pm - 7:00 pm CET

Join us for three knowledge-packed hours every day, each offering a unique experience:

  • Day 1, Tuesday, Nov. 14: Mobile Growth
  • Day 2, Wednesday, Nov. 15: Apple Search Ads
  • Day 3, Thursday, Nov. 16: ASO, A/B Testing & Optimization

We've just announced the first speakers, so feel free to check all the details below and do not forget to ??

Join for free >>

[Free Report] Product Page Benchmarks

Product pages ads are an Apple Search Ads placement allowing you to showcase your app at the top of the "You Might Also Like" list on other app's product pages. Want to know if this ad placement is worth investing into? SplitMetrics got you covered with our first, official & so far the only product page benchmark report .

We deliver key benchmarks for product page campaigns:

  • Tap-through rates (TTR)
  • Conversion rates (CR)
  • Costs per tap (CPT)
  • Costs per acquisition (CPA)

Get the report now >>

[Interview] App Growth Talks with Yousician

We interviewed Victoria Chan, the Lead Growth Marketing Manager at Yousician, and delved into Apple Search Ads.

Here’s a glimpse of what we discussed:

  • Apple Search Ads Role: Discover why Yousician values this channel and how it drives high conversion rates.
  • Automation & Optimization: Victoria explains the need for a solution to automate, and optimize Apple Search Ads campaigns.
  • Incrementality Testing: Learn the Yousician's impressive results in testing the incrementality of Apple Search Ads.

Read the interview >>

[Case Study] ASO + Apple Search Ads Synergy

Everyone is talking about how ASO and Apple Search Ads together can fuel your app growth, and we have a proof!?

The case study of Restyle: AI Video Generator with the help of both SplitMetrics Acquire and SplitMetrics Optimize unlocked the Apple Search Ads & ASO synergy — as well as these fantastic results:

  • TTR increase +35.26%??
  • CR increase +6.47%?
  • And more!

Learn more >>

[Article] The Quick In-App Monetization Guide

Mastering app monetization is a nuanced task, but it's not as challenging as it might seem.?

If you're eager to learn more about various strategies, select the one that aligns with your goals, and turn your app into a revenue-generating powerhouse, be sure to delve into the in-app monetization guide authored by Lukasz Lebensztejn on our blog!?

Read it now >>

[Offline Events] SplitMetrics on the Road

With the last quarter just starting, we are excited about attending numerous offline events in the next few months:



We hope you enjoyed this edition of the App Growth Tips from SplitMetrics. And remember: your feedback is key! Do not forget to share your thoughts in the comments section, as we’d love to hear your thoughts.?

Best regards,?

The SplitMetrics Team


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