App Growth Tips from SplitMetrics

App Growth Tips from SplitMetrics

?? Dear App Growth Enthusiasts,

Greetings and welcome to the latest edition of App Growth Tips, your ultimate hub for valuable insights and inspiration! As the business season rush is getting near, it's time to equip yourself with the exclusive insights and best practices, which you can obtain by joining our online events, reading the latest articles, and exploring numerous successful use cases that we have in this edition. Let's dive right in!

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[New Service] Ultimate App Growth Suite by SplitMetrics Agency

We're thrilled to introduce the new service by our SplitMetrics Agency - the Ultimate App Growth Suite! This comprehensive bundle offer includes:

  • ASO Turnkey: Receive ongoing app store optimization to achieve exceptional organic growth.
  • Multichannel Ad Service: Scale across Apple Search Ads, Google Ads, TikTok ads and Meta Ads to boost installs and ROAS.
  • Design Studio: Get 10+ video and static creatives to captivate and engage your target audience.?

Don't miss this all-in-one solution to surpass your KPIs and stay ahead of the competition!?

Discover the bundle offer >>

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[Product Update] СРР Management and Dashboard by SplitMetrics Acquire

SplitMetrics Acquire introduced not one, but two new features! Key highlights of the CPP Management feature:

  • Create and edit ads conveniently with a new pop-up window, complete with asset previews and sorting options.
  • Assign high-performing Custom Ads to multiple campaigns and ad groups in bulk, eliminating repetitive tasks.
  • Easily track the creation date of ads with a dedicated column for quick reference.
  • Access a preset of valuable metrics to analyze custom product pages' performance, or customize it to suit your needs.

The CPP Dashboard offers a consolidated view of your custom product pages' performance:

  • Compare your custom product pages to Default Product Pages (DPP) or other custom product pages in bulk.
  • Understand the percentage of total spend per custom product page and identify the most effective ones.
  • Effortlessly navigate the Ads Dashboard for detailed performance analysis and the ability to allocate custom product pages to specific campaigns and ad groups.

Get the details >>

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[Online Event] Apple Search Ads in 2023

As H2 2023 is already here, the main question is are you ready to power up your Apple Search Ads strategy?

We have one more App Growth Panel, on August 10th, to uncover best practices, automation solutions, and success stories that will optimize your campaigns and boost results.

Save your seat now >>

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[Online Event] Custom Product Pages on the App Store: From Ideas to Results

As we've started covering custom product pages, let's dive deeper into this topic! On August 17, seasoned Apple Search Ads and ASO practitioners from Freeletics, Hily and SplitMetrics will gather to dive into interesting use cases of custom product pages.?

Topics to be Explored:?

  • Custom product pages hypotheses development & creative process
  • Design trends & high-converting custom product page examples
  • Custom product page use cases for enhancing ASO & paid UA efforts?

Save your seat now >>

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[Article] Emerging Marketing Trends in 2023

To help you navigate the year 2023 and beyond, we’ve listed the most vital app marketing trends — and chatted with the most brilliant minds in the industry to learn what they think is going to happen. Read this article to find the valuable insights as well as experts' opinions about them.

Read it now >>

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[Use Case] Optimizing Apple Search Ads Campaigns to Expand UA

How can automation more than double in-app activations??

The success story of OctaFX with SplitMetrics Acquire features:

  • Substantial customer base growth across target Asian markets,
  • Streamlined decision-making process & reduction of manual work.

Read the full case study with insights & data and see how you can take advantage of SplitMetrics Acquire to expand your app’s user base!?

Discover more >>

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[FREE Report] User Behavior on the App Store vs Google Play

Discover how users on the App Store and Google Play differ in behavior and use this knowledge to boost your competitive advantage. Download our newest report to find:

  • Data, insights & examples of differences in user behavior
  • Tips on capitalizing these differences for an optimal app store presence
  • Actionable advice on strategy, testing & optimization

Download the report now >>

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[Best Practice] Optimizing Screenshots for Target Markets

Localization is all about that — being clear, accessible, and able to grow. We're thrilled to showcase an amazing localization case study featuring italki, one of the leading language learning apps!

Read how localization of screenshots and ASO strategies by SplitMetrics Agency helped italki achieve their goals for their target market.

Read it now >>

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[Use Case] How to Increase the Number of First Purchases While Minimizing Their Cost

Read the case study of Psychic Txt to see how a data-backed approach to keyword optimization drives outstanding KPIs in a highly competitive app category.

Experience matters, as SplitMetrics Agency managed to:

  • Increase the app’s advertising budget by 136.33%
  • Boost the number of first purchases by 368.33%
  • Cut the cost of a first purchases by 49.54%
  • Maintain a 100%+ ROAS

Find out more >>

[Offline Events] SplitMetrics on the Road

As autumn approaches, we are excited about attending numerous offline events.?

But before we go, we want to extend a massive thank you to the organizers and participants of all the events we have participated in. Our team has been thoroughly enjoying every conference, meetup, and festival. We truly appreciate the tremendous effort put forth by the organizers to make each event a success. As a little sneak peek into the atmosphere of the last quarter's events, we'd like to share a few photos with you.


We hope you enjoyed this edition of the App Growth Tips from SplitMetrics. And remember: your feedback is key! Do not forget to share your thoughts in the comments section, as we’d love to hear your thoughts.?

Best regards,?

The SplitMetrics Team

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