App Growth Tips from SplitMetrics

?? Hi there!?

May is here, as well as the new edition of App Growth Tips. Spoiler alert: below you'll find lots of mobile marketing insights, news, and innovative solutions. We're sure that you're going to love today's send. But no more waiting – let's dive in!

[Product update] CPP Intelligence in SplitMetrics Acquire

As usual, we start with the most important news: what's new in our product. Now you can analyze your competitors' custom product pages designs and performance, make data-driven decisions and increase your app conversion rate, as well as boost ROAS.

?With this new feature you can:

• View CPPs from every single competitor.
• See CPPs just like users experience them in search results and in full view.
• Access all screenshots, videos and promo texts.
• Examine keywords & get insights about them for each CPP.
• Effortlessly analyze how CPPs share keywords with each other.
• Track impression share to know how often a CPP is shown in search results.
• Compare your Share of Voice & organic rank with competitors to crack their strategy.

You know what to do!

Get a dedicated demo >>

[Online Event] ASO Must Haves 2023: AI, Custom Product Pages and A/B Testing

We have quite a lineup for our next App Growth Panel on May 17. If you're looking for new ways to power app your ASO strategy – these industry innovators will tell you how.?

Get all the must-haves for ASO in 2023:

• Discover how to incorporate the latest trends: AI-powered tech and more.
• Identify key market updates to learn how to spot new organic growth avenues.
• See how custom product pages can improve your app visibility and conversions.

Save your seat >>

[Research] App Store Product Page Mistakes Killing Your App's Visibility and Conversions

Experts from SplitMetrics Agency conducted over 70 first impressions audits of apps from 12 categories to give you:

• Data on prevalence of mistakes among apps.
• Analysis of the impact these mistakes have on visibility and conversions.?
• Practical, illustrated solutions to these problems!

Don’t wait! Discover these major mistakes and learn how to solve them!

Read more >>

[One More Product Update] SplitMetrics Acquire x Your BI Solution

What can we say – the last months were very productive. No-Code BI Integration for SplitMetrics Acquire is designed to help app publishers and developers create a reliable data ecosystem for maximized Apple Search Ads performance.?

This feature allows you to:

• Simplify, automate, and accelerate data transfer from custom or the most used BI solutions like Tableau, Microsoft Power BI, Looker, ClickHouse.
• Automate data mapping processes with SplitMetrics’ smart algorithms.
• Upload historical data with day granularity (up to 365 days) and update them retroactively whenever required.
• Leverage business-specific metrics for Apple Search Ads optimization and assign conversions according to custom attribution models.
• Track costs and optimize towards metrics on various levels, such as campaign, custom product page, or keyword.

Request a live demo >>

[News] SplitMetrics Is Recognized as a High Performer by G2

We are excited to share that SplitMetrics Acquire and SplitMetrics Optimize have been named a Leader, High Performer, and Niche Player in multiple categories in G2's Spring 2023 Grid? Reports, including search advertising and mobile advertising for three consecutive quarters.

Learn more >>

[Offline Event] Let's Meet at MAU Vegas 2023!

MAU Vegas is in less than 2 weeks! And our brilliant teammates will be there to tell you all the secrets of app growth — as well as SplitMetrics’ role in it. Hurry up, their calendars are becoming more and more booked!

Book a meeting >>

What's more – we're sponsoring a side event aimed at building up a community that empowers and embraces women in mobile. Join in and attend two panels of prominent women leaders to get inspired by their experiences, insights, and strategies for building an inclusive and supportive business environment.

I'll be there >>

[Guide] How to Launch Apple Search Ads Search Results Campaign

If you’re about to launch an Apple Search Ads search results campaign, you can do it right with the help of our newest guide.

Check it out to discover all the essential tips and steps to launching a successful search results campaign. Head over to our blog now and start learning how to grow your app business with Apple Search Ads!

Check it now >>

[Insights] Apple Search Ads Tips and Insights

Are you sure you do justice to Apple Search Ads? There’s a chance you’re missing out on some gems UA managers can get from this channel.

SplitMetrics’ Chief Marketing Officer, Olga Noha, recently joined Singular’s Growth Masterminds podcast hosted by John Koetsier to discuss how Apple Search Ads can drive app installs and boost organic App Store optimization — bringing amazing results if used right.

Tune in to learn more >>

We hope you enjoyed this edition of the App Growth Tips from SplitMetrics. And remember: your feedback is key! Do not forget to share your thoughts in the comments section, as we’d love to hear your thoughts.?

Best regards,?

The SplitMetrics Team