Apologies to Daft Punk & BustaRhymes
Earworms as sticky marketing messaging

Apologies to Daft Punk & BustaRhymes

How can i summarize the value and benefit of our Virtual Reality Digital Mock-up and Immersive Experience workspace?

After many internal workshops, documents, Yammer posts, internal webinars, external outreach, and blog posts, it became almost a mantra that IC.IDO (Eye See, I do) helps our subscribers prove that for any new product that they work on, human operators will be able to reach what they need, load the components, and install the subassemblies in a safe and sustainable manner. That operators will need to be able to turn and manipulate objects, use them (however they are designed to be utilized) and remove when necessary.

Of course, questions come up: Will this work for automotive applications?

Sure: Maybe we need to prove that the motors for EV's are safe and easy to install on the assembly line, or that the cables that connect the vehicles systems are appropriately sized and not too small. Essentially, proving that the operators can see and access all they need to do their job, whether that job is to assemble new vehicles, operate deployed vehicles, or maintain in-service vehicles.

What about Aircraft?

Ja genau: Aircraft assembly is challenging with confined spaces for installation and relatively expensive few-of-a-kind componentry, which we might wonder if they are safe to build, or if the packaging creates overfilled spaces. Or perhaps if the tasks risk injury or discomfort to workers (which is directly associable with production quality and throughput efficiency).

The end result was that one afternoon my teammate Majid and I codeified the value of our IC.IDO solution for HumanCentric Process Validation and Immersive Product Integration into our cover of Touch-It (Busta Rhymes) or Technologic (Daft Punk).

Reach it, load it, and install it. Turn it, use it, or remove it?(repeat)
Can the motor be installed? Will the cables be too small? Is Chinmay a bit too tall? Can I see and do it all?
IC.IDO need to use it, Can a human really do it? (repeat)
Is the airplane safe to build? Are the spaces overfilled? Will my back required a pill? Does assembly fit the bill?
See it, grab it, and I do it. Want a product, have to prove it. (repeat)
Will the tooling fit the Line? Can we do this job in time? Replace, remove, all-in-time? Ergonomics; hard to rhyme!
See it, grab it, and I do it? Want a product, have to prove it?
IC.IDO need to use it Can a human really do it?
Reach it, Load it, and Install it. Turn it, use it, or remove it???

Longer explanation of IC.IDO and our value is also published on our blog (or will be soon)

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