Apollo x Sachin: A Match Made in Performance

Few names resonate as profoundly in sports as Sachin Tendulkar. Sachin is known universally not just for his cricketing prowess and unparalleled career filled with milestones and records but also for championing sports, making it available, accessible and inclusive for everyone.?

Over the years, I have had the fortune of knowing Sachin not just through his association with Apollo Tyres and the many initiatives we have worked together on but also through our shared passion for fast cars and, more importantly, the crucial role that sports play in all our lives.

One of Sachin’s biggest passions is transforming India from a sport-watching nation to a sport-playing nation. He has been working toward promoting the benefits of sports, encouraging young children to take up a sport in their formative years. This leads to the rise of more professional athletes and sportspersons at a professional level, and also introduces the values of leadership, builds character and makes us better human beings.

Sachin's association with Apollo Tyres is more than just a meeting of a sports icon and a tyre manufacturer; it is a fusion of shared values and aspirations—persistence, passion, and performance.

Sachin Tendulkar: More Than Just a Sports Icon

During his career, Sachin has raised the aspirations of a billion Indians. Known for his impeccable technique and calm, focused demeanour, Sachin has become a symbol of excellence and resilience. Beyond the cricket field, his passion for automobiles and keen understanding of the mechanics involved make him the perfect ambassador for Apollo Tyres.

Our partnership is built on a foundation of mutual respect and shared values. Apollo Tyres' approach to product quality and innovation mirrors Sachin's dedication to cricket—both strive for perfection in all conditions and never shy away from challenges. By aligning with Sachin, Apollo Tyres taps into the immense goodwill and trust that Sachin commands in India and globally, enhancing the brand's visibility and emotional connection with consumers.

Sports is one of the best ways to bring together people and communities from all walks of life, a belief that both Sachin and I share. Sports teach us to get the best version of ourselves on the pitch, facing adversities with determination and resilience and also the values of teamwork and collaboration.?

At Apollo Tyres, we have been working on promoting sports from the grassroots level through our various initiatives, such as United We Play, Road to Old Trafford, The New Delhi Marathon and four other races across the country - allowing access to sport at a social level as well as for young players to train under world-class coaches from Manchester United. In addition, Apollo Tyres, through our community initiatives, provide sporting equipment, resources and training to the less privileged.

Performance 10: A Campaign that Resonates with Persistence and Passion

Performance 10, the campaign spearheaded by our collaboration, is a testament to the relentless pursuit of excellence. For Apollo, which began its journey as a humble tyre manufacturer in India and ascended to a significant global presence, the campaign reflects both Sachin’s journey on the cricket field and Apollo’s path in the tyre industry. Both have transcended their initial realms to achieve global recognition, driven by an indomitable spirit to excel at every step.

This campaign is not just about promoting tyres. It is about setting a benchmark in performance, safety, and reliability. It encapsulates the ethos of striving towards perfection, a quality deeply embedded in Sachin Tendulkar's character and Apollo Tyres’ brand identity.

The Road Ahead

As we continue to innovate and expand our global presence, our association with Sachin Tendulkar will further enhance our reputation as a brand synonymous with durability, safety, and performance.

For enthusiasts and consumers, Apollo x Sachin is not just a promise of quality; it is a journey towards achieving greatness, with every mile driven and every game played. In this partnership, every journey with Apollo Tyres promises to be safe, inspiring, and extraordinary—echoing Sachin’s legacy on and off the pitch.

Today, on Sachin’s birthday, on behalf of all Apolloites, I wish Sachin a year filled with happiness and success and would like to thank him for everything he has done for sports in India and the world.