The Apocalypse for e-commerce is coming. Learn how to avoid disaster

In the last eight weeks, the penetration of the American e-commerce market increased by 11%. Nowadays, opening an online retail store can be viable—indeed, even better—alternative to a physical storefront. Most of the businesses and their clients moved to online retail, so the platforms are slower, your clients bounce before loading is done, performance rises, conversion falls, everyone’s pissed off, and it is not even the half of the highest online sales season. If it happens now, how will you manage the Black Friday, Christmas, next year of pandemic restrictions, the next decade of constant growth? Will you take the opportunity of your life or just… give up because you were not prepared?

The biggest problem of e-commerce development is the lack of your time. In the early business stage, you usually choose to sell your products on platforms like Amazon, eBay, etc. It works until they work correctly. If they stop (and we all know it happened last time), your dependency on them leads you to the disaster. Awareness of this makes you mature enough for the decision to be independent and building the business yourself. 

And here the growth starts. 

The growth stage is usually required to obtain its place to put the brand into, so companies have their domain. They decided to go with Shopify or something else while not having much time and funds using standard themes and investing heavily in promotion, ads, SEO, social media, and marketing. 

You’re moving slower than competitors because you can’t make adjustments of frontend and backend simultaneously. Revenue is growing as well; tech needs are growing too. While tech is supposed to optimize costs and reduce spendings on long-distance, any mistakes would be costly. Most of the companies still decide to stay on Platforms but making another mistake by not changing behavior they used to from the previous stage, keeping using only platform and plugins. While the default Shopify toolbox is enough for smaller companies, especially at the beginning, you will quickly realize that many things are missing. At the same time, you can’t give up on the comfort of not having a headache about orders and payment processing, as well as content delivery and mastering hosting.

And here the growth stops.

Since we started to work with e-shops a long time ago, we tried to find the perfect solutions for customization, which will not affect the speed of loading. It’s STOREFRONT.

One solution for constant growth

With storefront, you can easily customize and personalize, make decisions, and iterate through ideas about your designs. 

Using Shopify API, through your Storefront, you're able to ensure that your eCommerce site user experience is incredible on any device. Split testing is also a part of headless commerce, so you can ensure that conversion rates are high whenever you build something new.

To sum up, you're able to customize and personalize with Storefront on top of Shopify easily or any other platform, gather data, make decisions, and iterate rapidly.

If you’re interested in learning more about how storefront can affect your conversion, watch the video: 

B2Storefront – Headless eCommerce Storefront for B2C and B2B eCommerce