APO Group's Top 5 Tips for Organising a Media-worthy Press Conference

As Africa’s leading award-winning PR and communications agency, APO Group organises press conferences for some of the continent’s leading organisations on a daily basis, with the ability to livestream these on 300 websites. This has given us a unique understanding of what works – and what doesn’t.

Here are five key items on our checklist when it comes to preparing for a successful press briefing:

1.?Why would media outlets be interested in attending our event?

Journalists are storytellers, so it’s important to craft a compelling narrative to convince them that they’ll have access to a story worth telling. Framing the event around how it impacts people, communities, and the industry in question is sure to result in media engagement.

?2.?Is the timing right?

Time the event for the best impact, by considering the media cycle and making sure there aren't any other big events on at the same time. Give journalists enough time to cover the event and meet their deadlines.

3.?Are our materials media-friendly?

Make sure that journalists have all the well-prepared materials they need. This includes press releases, fact sheets, and high-resolution images.

4.?Are the media invitations personalised?

A personal touch increases the likelihood of attendance. Reach out to media contacts on an individual level, acknowledging their expertise and detailing why the event is relevant to them.

5. Do we have a follow-up plan?

A press briefing doesn’t end when the event concludes. Prompt follow-up with additional information or interview offers can secure coverage you might have missed.

At APO Group, we specialise in turning press briefings into impactful moments. Reach out to discover how we can help you elevate your brand’s narrative across Africa!