LinkedIn Agency Publisher of the Year APAC Announced #agencypublisher

A few months back I remember reading a post by Byron Ma - Sr. Engineering Manager, Pulse and Publishing Platform at LinkedIn. He said:

"You have something to say, but finding the right platform for your content is as important as what you have to say. If you’re a professional with a valuable perspective to share, you have to find the audience it will resonate with – the audience you can invite along for the ride."

This got me started on the Agency Publisher journey.

Despite my experience and years of working in digital and innovation, I have rarely considered publishing. I have presented at conferences, and regularly pitch to clients the world over, but there is something unique about publishing. It has a lasting quality that is confronting – after all, our words must stand the test of time.

Over the last few months I have read hundreds of articles submitted as part of the LinkedIn Agency Publisher competition. There were many fantastic posts from well-known as well as emerging thought leaders – and it made me realise the depth of talent that is available in our industry. So to be named LinkedIn's first ever Agency Publisher of the year for APAC is truly a surprise and an honour.

These days, agency professionals have plenty of places to publish. We can write our own blogs, publish to our agency websites, use Facebook Notes, create podcasts and even create videos on platforms like Blab. But it’s never just about pushing out content – it’s about engaging with our audiences without friction. It’s about delivering value. And this is where LinkedIn proves its value.

My network of professional connections has grown substantially during the Agency Publisher competition. I started with around 4,500 connections, and now have over 7,000. And Agency Publisher goes beyond digital too – helping you grow your personal and professional brand at the same time. Thanks to the competition I was invited to judge at industry award shows internationally, and even got invited to an Advisory Board Position for a global consumer innovation project.

All this was completely unsolicited.

And it makes you wonder. What more can happen? Who can you reach through the LinkedIn platform? What kind of impact can you have? And who can you inspire?

From the great feedback – the comments, shares and likes from across the LinkedIn network – it is clear that we all regularly seek and find inspiration and insight online. My articles received over 21,000 reads and hundreds of comments – and I would like to thank you all for your attention, support and generosity. And I would also like to share my own support for your endeavours in the year ahead.

2016 is just around the corner. Make it your resolution to start publishing. Build your professional and personal brand. Share your insight and experience. Ping me with your latest article. It’s a wide world full of opportunity – and it all starts with a sharing a few words. Get writing!

Thank you - AJ
LinkedIn Agency Publisher of the Year, Asia Pacific

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The original announcement from Nancy Willis, Director - Global Agencies and Strategic Partnerships, Asia at LinkedIn can be found here