APA Mementos of Past Disasters Wins Best TV Advertisement at the 13th Kalasha International Film and TV Awards

Left to right – Grace Nganga Macharia , Group Head Corporate Communications & Marketing, Apollo Group, samuel owino bodo , Location Africa, Joyce Muiruri ACIM , Brand Manager, Apollo Group with winning Director, Abu Melita , Primary Pictures and Dr. Hillary Mulama, Director, Kenya Film Commission who presented the award for Best TV Advertisement for APA’s – Moments of Past Disasters.

APA Insurance emerged triumphant at the 13th Kalasha International Film and TV Awards for their TV ad campaign – Mementos of Past Disasters.

Directed by the award-winning Director Abu Melita, the APA Insurance TV ad was awarded the top prize for achieving the objective of encouraging the target audience to let go of their mementos and insure what matters to them against specific disasters. The campaign focused on the importance of health, motor and fire insurance with the focus on the importance of saving for retirement.

“Under the expert guidance of acclaimed Director Abu Melita, the APA Insurance TV ads have not only captured the attention of audiences but has also been honored with the prestigious top prize,” said Grace Nganga, Group Head Corporate Communications & Marketing, Apollo Group. “This achievement comes as a testament to the ad's remarkable success in fulfilling its primary objective: inspiring the target audience to prioritise safeguarding their valuables against potential disasters by opting for insurance coverage. The campaign, has spotlighted the significance of health, motor and fire insurance, alongside advocating for prudent financial planning for retirement.”

The 13th Kalasha Awards climaxed the four day Kalasha International Film and TV Market and Festival. This esteemed event serves as a platform to celebrate and recognise the exceptional talents within the Kenyan film and television industry.