The AOM Customer Social Support Culture

PREFACE This is Article #7 in our AOM Customer Support Program Series. For those Readers who are joining us for the first time, Ann & I would like to reiterate our strategic planning assumptions for this “Think Piece Series”:

1.??? Because the Global AOM Space is so new for the Health & Fitness Sector, the only Absolutes are that there are No Absolutes. Our Sector AOM Programs will continue to evolve as more "Best Practices" and empirical outcome data becomes available from evidence-based research.

2.??? The AOM programming will be Customer-Centric and be driven by the actual/potential Physiological & Psychological Profile of each Customer.

3.??? Programming will need to be flexible enough to meet-the-customers wherever they are in their “Journeys-to-Success”. To quote Renee Rogers, PhD., “One Size Fits NONE”.

4.??? In order to guarantee that Fitness Professionals stay within the scope-of-our practice, AOM Programs should have access to a Network of Licensed & Certified Professionals who are available to support AOM Customer as and when needed.

5.??? Operators & Fitness Professionals will need access to a Continuing Education Program (Upskilling & Reskilling) that can support the evolving needs of our AOM Customers.

6. Our activity/movement/exercise options will include both Land-Based & Aquatics-Based programming options.

7. We have identified several “Layers-of-Value” that have been positioned as the reasons why AOM Customers should join our Programs, stay in our Programs and refer to our Programs.

The AOM Customer Social Support Culture

The “WHY-The-Need”? In our Article #4, Ann & I identified the potential Physiological & Psychological Profile of AOM Customers before they started their AOM Journeys.

We also identified in the same Article, the potential reactions, and/or responses to the AOMs that they have been taking.

Whether or not our Customers have ever experienced these characteristics or present with any of these while in our AOM Programs, we still need to be prepared with “as-needed-strategies” that can support our Customers. To the extent that some of these characteristics are beyond the scope of our practice, we will have access to Licensed Practitioners, who will be part of our Professional Support Network, will provide the as needed necessary support.

The goal of the AOM Social Support Culture is to cultivate a resilience-driven group atmosphere that empowers our customers to support each other, to navigate, recover, and thrive when facing the physiological and psychological challenges of their “Journeys to Success.”

This is another “Layer-of-Value” that we have incorporated into our AOM Customer Support Model.

We have summarized in the next GRAPHIC a more granular series of benefits that each AOM Customer can potentially achieve from our Social Support Culture strategy.

Item #6, Resiliency, is one of the most important benefits that can really support successful Customer Outcomes.

Once again, our ultimate AOM Programming objective is to create sustainable & successful customer outcomes.

How Do We Deliver Social Support? All AOM customer-centric programming options will incorporate our Social Support Culture. The Graphic below, as a minimum, summarizes the programming options that will be used to deliver consistent Social Support.

SUMMARY ??????????????????????????????????????????????????????? Despite the emotional challenges, many people with obesity experience moments of hope and determination. Support from Healthcare & Fitness Professionals, family, or community groups can motivate them to make lifestyle changes and improve their well-being.

However, this motivation can fluctuate, especially when progress is slow, leading to frustration and setbacks in mental health.

The AOM Customer Support Program’s Job #1 is to provide the necessary support as and when needed. Ann & I are adding our Social Support Culture as an additional "Layer-of-Value" to our AOM Customer Support Program.

Ann has successfully developed, evolved and applied our Customer Social Support culture strategy for over 30 years to her Active & Inactive Female customer base.

We recommend implementing this operational strategy into AOM Customer Support Programs that have the expertise to manage it effectively.

Once again, none of our Operational & Programming Assumptions are absolute. These assumptions are designed to continue the Operational & Programming conversations within the AOM Space in the Global Health & Fitness Sector.

The “Only Absolute” is that there are “No Absolutes”! AS ALWAYS…………………………………………….……………………………….............

As additional feedback & research becomes available, adjustments/updates will be made to our thesis.

Our closing remarks to our Readers…………………………………………………………

If your current Operations & Programs can support the unique needs of AOM Customers, Great.

If not, are you prepared to “rethink” what you currently do so that we can collectively support successfully each AOM Customer?

Legal Disclaimer: The information that Ann & I are providing is for educational, operational & programming purposes only. It is not intended to replace professional medical advice, diagnosis or treatment. Our intention is to provide customer-centric operational & programming support for AOM Customers.

Ann Gilbert: Club Owner/Operator, Hybrid FitPro, Coach, Speaker, Educator & Author. Creating Health & Fitness Sector Programming Solutions for Active & Inactive Agers Since 1983. [email protected]

Bob Esquerre: Business Growth Strategist & Operations Analyst: Health & Fitness Sector Hybrid FitPro, Coach, Speaker, Educator, Author. Creating?Health & Fitness Sector Business Solutions Since 1993. [email protected]