AOM Customer Series: "Programming"

Now that Ann Gilbert & I have already published our Anti-obesity Medication (AOM) Support Program Overview "Think Piece", we will start to dive into various operational components of a potentially successful AOM Business Strategy. As we have consistently mentioned, the AOM Support Program is all about the Customer.

As a minimum, the following Planning Assumptions have been identified that should be considered by our Readers when we develop & launch Programming Options that support the goals & objectives of both Customers & Non-Customers who are in various stages of their "Journeys-to-Success". This list is "not" absolute but is designed to continue the AOM support programming conversation.

PLANNING ASSUMPTION #1: All programming options must be Customer-Centric in their focus & outcomes. The Customer-Centric Program Design Process will be driven by a branded Customer Assessment (CA). The CA will consist of input from 2 sources of information:

Source #1. After receiving the appropriate release from the Customers, the Program will request input from the members of the Customer's Support Network.

Source #2: This will consist of input that is obtained from the Customer by the Program Fitness Professionals. This data will fall within the current scope of practice for the Health & Fitness Sector. This information will be used to create a "Readiness-to-Start-Profile"

PLANNING ASSUMPTION #2: The programming options should be flexible, customized training progressions so that they can support the Customers in any part of their Wellness Journey.

PLANNING ASSUMPTION #3: During the branded Customer On-boarding Process, the Club/Studio Fitness Professionals or in the case that Fitness Professionals have their own AOM Support Businesses, will utilize input from each Customers and from the members of the Customer's External AOM Support Network to create an initial "Programming-Roadmap-to-Success". This Roadmap will be divided into 3 Stages: Initial/Short Term; Mid-Term and Long Term. Each Stage will have specific goals, objectives that will be reviewed and adjusted accordingly. No Stage is Ever Locked in Concrete.

The Licensed Practitioners, who belong to the AOM Customer Support Network, will provide Customer-Centric support, within their scopes of practice, when and as needed.

PLANNING ASSUMPTION #4: The programming options should be deliverable in the following formats: (a) One-on-One Training; (b) Two-on-One Training; (c) Small Group (3 to 7) Training; (d) Large Group (8-15+) Training; (e) Group Exercise Classes: Land Based; and (f) Group Exercise Classes-Aquatic Based, if Available.

For those Readers who are not familiar with the world of Aquatics Programming, we have included a Sample Programming GRID below. Ann Gilbert has been using Aquatics Programming for 30+ years as a successful training & transition protocol to get Inactive Women Active. Once her Customers are comfortable from both a physiological & psychological perspective, Ann would create a transition plan that would get them all Active onto Land-based Programming.

The outcomes from each programming option must support each Customer's goals and objectives.

PLANNING ASSUMPTION #5: While all parts of the AOM Customer Support Network is important, nutritional guidance & support will have the most impact on the success &/or failure of the Customer.

Appetite Suppression, Increased Satiety, Alteration of Taste & Food Preferences, Nausea, and Gastrointestinal Discomfort may impact the Customer's ability &/or desire to stick with their AOM Programs. In order to address this potential issue, our AOM Programs should have Registered Dietitians involved in evaluating the Customer's responses/reactions to their movement, activity/exercise programs.

PLANNING ASSUMPTION #6: Whenever & wherever possible, Small Group Training options will be utilized as a teaching/training/inspiring/empowering technique that will stimulate a sense of an authentic & an inclusive sense of community. The sense of belonging to a like-minded & supportive community will reinforce camaraderie, accountability, a sense of a safe place, both physiologically and psychologically.

PLANNING ASSUMPTION #7: All AOM Movement/Activity/Exercise Programming Options will be delivered by Fitness Professionals who are (1) trained & recruited as Coaches?who will (2) support AOM Customer Goals & Objectives.

Again, none of these Planning Assumptions are absolute. They are designed to keep the Operational & Programming conversations on track.

As additional feedback & research becomes available, adjustments will be made accordingly.

Our final thoughts to our Readers……..If your current Operations & Programs can support the unique needs of AOM Customers, Great.

If not, are you prepared to “rethink” what you currently do so that we can collectively support successfully each AOM Customer?

Our next discussion……..Staff Training!

Legal Disclaimer: The information that Ann & I are providing is for educational, operational & programming purposes only. It is not intended to replace professional medical advice, diagnosis or treatment. Our intention is to provide customer-centric operational & programming support for AOM Customers.

Ann Gilbert: Club Owner/Operator, Hybrid FitPro, Coach, Speaker, Educator & Author. Creating Health & Fitness Sector Programming Solutions for Active & Inactive Agers Since 1983.

Bob Esquerre: Business Growth Strategist & Operations Analyst: Health & Fitness Sector Hybrid FitPro, Coach, Speaker, Educator, Author. Creating?Health & Fitness Sector Business Solutions Since 1993.