is anyone really listening to your link posting frenzies any more?

As you're seeing this on linkedin you already spend a lot of time educating others about your business and learning more yourself. One of the biggest bottlenecks to future growth in the market I care about is the same as it's always been -  education and comprehension. How do you get the message across to someone you meet online for the first time? How do they judge the time budget they should allocate? With so many messages in the market -  this first filtering can be measured in seconds or minutes a year - even if years later - they become an important part of your plans. Generating high quantities of link posts on networks like this has become so quick and easy to do - you'd think that everyone now knows everything. But if you think back or speculate forward about all the hundreds of blog, news, video links which describe your universe can you even recall which would be the 3 things you'd suggest to a newcomer who might one day become an important part of your market? One link to something on your own website. (Where you say it best.) Two links to other places - where they can learn more about the pool you swim in.  Now add the test of time. If those 3 suggestions were the only things you could say - will they add or detract from your  image and credibility in one year from now? or two? Or will that person whose name you don't even know today - come back in the future and say (with their actions)  - your suggestions were an important part of how I got to the next stage in deciding what to do. You may never know how successful your effort was. But you can be sure that if you don't try  thinking in this way - then most of link posting efforts are just making noise rather than getting people to recognize your tune. My guess is that even if you agree with some of what I've said - most of you won't change what you do on linkedin. After all - who would notice if you only fired your burst of 3 shots and then went silent for the rest of the year. At least your habitual noise gives you the satisfaction that you're denying competitors some of their share of voice. But if I look at the direction this is heading - soon the people you want to reach won't be there to listen.

Chris Camillin

Principal at Camillins Solicitors Pty Ltd

8 年

Perhaps LinkedIn works best as a passive tool where you leave others to make noise or play music and you are simply available?

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Guido Meijers

Head of Digital & Data - Operations and Infrastructures

8 年

Best post i read in months :)

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