Anyone and Everyone

Have you ever known of a situation where a nonprofit turned down a gift??I mean actually said “No, thank you?”

Let’s remove the gifts of drug money, bank fraud, Ponzi schemes or toxic waste dumps.

I mean a real gift.

I suspect your answer is “No.”

Nonprofits RARELY turn anything down.?(Even junk office equipment.)

There are several reasons for this sort of behavior.?I’ll not drill down into all of them today.

I will, however, spotlight one frequent reason.

Most nonprofits don’t know who their REAL investors are, what they think or what’s important to them.

Therefore, they cast their nets far and wide for anything they can catch.

I used to accompany my dad on fishing outings.?It didn’t really matter what we caught.?The enjoyment was being with my dad.

As a “productive” activity it didn’t count for much, however.

This sort of fundraising, works against the organization in several ways:

First, it’s a lot of effort for very, very little return.?I believe the term is “bottom feeding.”

Second, by not knowing who your investors really are (and might be) you’re destined to ignore them, overlook them—or both.

What I’m speaking of here is not just the interplay and tension between seeking small gifts and large gifts (sometimes called “major”).?For gifts of all sizes are required to maintain a successful, sustained and scaling fundraising program.

GIFTS OF ALL SIZES.

For every organization there is an optimal profile for your potential (and current) investors. Those organizations who are acutely aware of this profile and use it to shape their fundraising outreach are the ones who are always on top of the fundraising mountain.

Principle 4 of The Eight Principles is “Learn & Plan”.?First learn who would naturally support you by affinity and proximity then plan how you will engage them.

The result??A lot less effort for a LOT MORE result. ?Money, that is.

When everyone in your organization is aware of this principle—and the other seven of The Eight Principles, the entire organization is striving toward the same goals.

This is when your fundraising goes into overdrive.?And the REALLY COOL part??Fundraising becomes the thing EVERYONE will want to be a part of.

Trust me.?It works.

When an organization achieves what I call a “culture of philanthropy”, the natural result is a stream of philanthropic investments.?Sustained investments.?Investments which scale in amount and number.

You instill this culture by the adopting of The Eight Principles throughout your organization.

Whether an organization is aware of them—or not—they are governing, prescribing, determining the fundraising outcomes of that organization.

Why fly blind cobbling together of various appeals, programs. and approaches, hoping for sustained success, when being deliberate about acquiring the right culture will ensure success??At levels you’ve never seen before.

We have the training programs that implant the organizational culture you’re seeking in record time.?Permanently.

Take a look at this brief video:

What does the video tell you??Can you identify with it?

What confounds me is why so many involved in raising funds for worthy organizations and causes, continue to chase the latest cool technique or method—regardless of whether it’s the right approach for them.

They think that because something worked elsewhere, it will work for them.

WRONG!

Repeat after me: “Principles ARE universal.?Methods ARE NOT.”

Success depends on internalizing the principles then choosing the methods which are right for YOU.

Helping organizations create that magic is what drives us here at The Eight Principles.?

Allow me to show you how. Schedule a call with me and we’ll talk.?It’s complimentary.?There’s no obligation. ?In thirty minutes or less, I will give you a path to deliver that magic.?

I’d love to speak with you.?Grab a time now?

The best part??It doesn’t take buckets of money to achieve your goals.?It’s desire and will.

To Everyone:?My goal is simple.?To show all who really want it the clear, proven path to abundance.

To Your Fundraising Success,