Anyone else agree that Donald is better than Mickey?

“I say go but you say stay,

You can’t tell me what to do,

Don’t understand a word I say,

So phooey, phooey, phooey on you.”

- Donald Duck. Born June 9th 1934…and better than Mickey by miles!

#1 - Content as a business differentiator

Social Media Examiner outlines a framework you can follow to use content as a differentiator for your business:

‘All brands are publishers that need to communicate in a consistent way across multiple channels.’

‘Stop thinking of content as an asset or singular post and build a content universe that makes each content piece better because it’s part of the whole’

‘Approach content creation as if you’re creating a product. How does it fit with the overall business strategy? How does it further the mission? How does it carry the brand?

'Think about how you can create content pieces that relate to each other and build a body of work that people will want to return to?’

Read the article here or watch the video with Robert Rose here.

#2 - “Content marketing is all the marketing that’s left.” — Seth Godin

Like it or not, we’re all content creators.

#3 - Instantly improve your content

We’ve talked about content as a business differentiator to help you stand out in a crowded online world.

It’s an interesting theory.

But what do you actually need to do to create stand-out differentiated content?

Well, here’s a free ebook with 10 quick actions you can take today to instantly improve your content.

Grab your free copy here (no email required).

But do me a favour and try at least one of the actions suggested.

To your success,

Richard

If you’d like a second pair of eyes to check out your content, or you just need someone to tell you how fricking great you already are at this content marketing malarky… Grab a slot in my calendar for a quick chat.

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