Any enemy of yours is an enemy of mine
Dear reader,
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?Pete Sampras hates Andre Agassi.
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Lars Ulrich detests the founder of Napster.
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Elton John and Madonna despise each other.
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Frank Sinatra and Marlon Brando hated each other with the fire of a thousand suns.
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Michael Jackson and Prince hated each other's guts (I've run out of synonyms)
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Tyra Banks and Naomi Campbell would scratch each other's eyes out if left in a room together, and Michael Jordan holds a grudge against, well, almost everyone, but especially Charles Barkley.
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Now, celebrity feuds may be filled with hate and rancor, but to everyone else looking on, it can be very entertaining, even humorous.
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A case in point:
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Prince was once asked to give his opinion on Michael Jackson's album titled Bad. Prince said this:
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"Michael's album was only called Bad because there wasn't enough room on the sleeve for Pathetic."
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Ooh, you can taste the vitriol in that little zinger, can't you?
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Yup, everyone has that one person who gets under their skin.
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Now, before we get to the meat and potatoes of this email, would you like to know a secret way to instantly bond with someone??
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It's easy:?
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Find out who they hate and speak badly about that person and voila! .... instant friends!
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Yep, nothing bonds people like a shared enemy.
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Do you see where I'm heading with this, Sparky?
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Well, don't worry, cuz I'm gonna make sure you see it. The lesson here is simple:
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Your market has enemies too. By enemy, I mean any person, group, or thing that is stopping them from achieving what they're trying to achieve.
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Let's take the golf market, for example.
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What are golfers trying to achieve? Well, pretty much every golfer is frustrated as hell with their golf game and is desperate to shave strokes off their game. So, anything they feel is stopping them from getting better at golf could be considered an enemy.
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You follow?
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Here's a quickie list of the average golfer's enemies:
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Enemy #1
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Lack of time.
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"Oh, jeez, if only I had more time to play golf, I could get much better," thinks every golfer on the planet.
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Enemy #2
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The wife.
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"Thanks for the invite, Buck, but my wife will give me hell if I play another round of golf today. Hmm, although, Buck, she's in labor right now and it looks like it could be a long one, so maybe I could squeeze in another 9 holes."
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Enemy #3
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Back pain
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Enemy #4
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Wrong club selection., etc., etc.
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Let's try another market.
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How about women going through menopause? That sounds like a fun example, doesn't it??
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Here's a quickie list of problems that could be considered enemies of that market:
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Enemy #1
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The husband
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"This dingbat doesn't know what I'm going through!", thinks every wife on the planet going through menopause.
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Enemy #2
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Emotional changes, hot flushes, night sweats, etc, etc.
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Enuff!
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Papa Maverick's getting a little nauseous.
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Okay, so you get the idea, don't you?
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If you want to quickly bond with your market, simply talk about your market's enemies. Talk about how much they suck. Let them know you understand their frustrations. Doing this will bond you with your market like crazy.
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Do realize how powerful this is?
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Listen:
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If you can bond with your prospects, then getting them to buy from you becomes...
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... Infinitely Easier!
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Now, if you want more teachings on sales, copywriting, and persuasion that are more in-depth, then visit here: https://kelvindorsey.com/the-black-bookcol/
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?Your friend,
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Kelvin
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