The Antimatter Why

The Antimatter Why

Some folks seem to have joined?the conversation about?the Antimatter Principle?in the middle, as it were.?So, for those who may have missed the start, I thought it might help to recap.

Start With Why

Simon Sinek advises us to “start with why”. I can get down with that.

Why the Antimatter Principle?

"The Antimatter Principle serves to nurture an environment where folks love to do good things?together."

This "environment" could be a workplace – or some other setting where folks come together to get things done. I note with sadness that almost every workplace I see, this kind of environment does?not?exist. Workplaces are almost universally depressing, frustrating and ineffective places for people to work well with their brains, and in which to do good things together.

Note that I’m?not?arguing that?the Antimatter Principle?will necessarily make people happier in their work, or improve their?lives. It may well have this side-effect, which would make me delighted, but its origins and immediate top- and bottom-line?purpose?is?to nurture an environment where folks love to do good work together – an environment where people get more done, faster, and at less cost than in typical workplaces today. Its strangeness may be down to the fact that it’s not your typical?zero-sum strategy. Everybody wins.

If you know of other means to achieve the purpose, the?why, stated here, I’d love to hear.

– Bob