Anticipate the Trash Talk: The Value of the Message Grid
Whether you’re prepping for a PR blitz, a new civic advocacy campaign, or a branding refresh — your messaging matters.
But guess what? Your opposition’s messaging matters too (sometimes even more than your own). If you’re expecting any sort of pushback, anticipating what your opponent(s) will say about you is fundamental to getting your own messaging right.
That’s where the Message Grid comes in — it’s a simple, time-tested tool we use with clients across all sectors because it works.? Building out your own personalized Message Grid is an exercise that helps anticipate criticism, saving you from major headaches down the road.
Check out our Message Grid Guide here!?
Want some help building out your own Message Grid? Don’t hesitate to schedule a 15-minute fit meeting with us here!
And did you know DCS has a whole collection of useful, free-to-download guides that your organization can use to beef up your own communications and policy work? Check them all out here.
Our Newest DCS Strategic Partner: Meg Snead
As the scope of our work here at DCS continues to grow, so does our team of strategic partners. This month, we’re thrilled to announce our partnership with a true public policy luminary (though she would say “wonk”): Meg Snead !
Meg is the former Acting Secretary of the Pennsylvania Department of Human Services (April 2021-January 2023), and former Secretary of Policy and Planning to Governor Tom Wolf during the COVID-19 pandemic.?
Meg draws on more than 20 years of experience at almost every level in government and the nonprofit sector working to improve the lives of vulnerable people.
Navigating criticism is an art ?? - remember, as Plato said, the measure of a man is what he does with power. Keep authentic and forward-looking! ???? #LeadershipWisdom