The Anti-Procrastination Program

I was having a conversation with someone about our Business Growth Sprint program the other day and the topic of procrastination came up.

Like many of us, he mentioned that procrastination was an issue and he didn't want to procrastinate any longer.

I told him the Sprint was the 'anti-procrastination' program.

I'll explain why in a minute, but I think there is a lesson in this that I want to get to first.

He knew the issue he was struggling with. The thing that was holding him back.

So, the right program for him needs to address that...and I needed to demonstrate how the Business Growth Sprint would.

This is true for anything that you sell.

If you want to get a client on board, get them to identify where they feel like they struggle and show them how you specifically solve that problem.

See, most of the people that we serve have tried other things in the past.

They know what doesn't work for them. (Or at least they believe they do.)

You need to illustrate how you can get them over the hurdles they've tripped on in the past.

So, here's what I would tell you makes the Business Growth Sprint program the 'anti-procrastination' program:

• There is multifaceted accountability - both tracking numbers and regular check ins.
• It's personalized coaching - so there is a plan designed specifically for you, your goals, your strengths and your circumstances...so it's simpler to stick to.
• We do a lot of the things that people get stuck on. Designing the offers. Writing the copy. Even building pages.
• There's a weekly plan to follow - so you know what to do.
• There is open 1 on 1 access to coaching - so solutions are easy to access.
• The coaches are incentivized to keep you progressing since it's a fully guaranteed program.

See, clients want to know your program solves their problems. It fits them.

They don't want to always feel like they're adapting to you.

Sure, there's obviously a compromise. They have to know that change is required to get results...

...but they want to feel like the program is going to work for them if they're willing to make those changes.

So, if you want to sell more...dig into the things your prospects believe are holding them back and show them how you'll work with them to eliminate those obstacles, one by one.

Do that and you'll likely have a client.

And if you'd like to see if the Business Growth Sprint might be right for you, reply back with SPRINT and I'll get you all the details.

Dedicated to Your Success,

Pat