Anti-Gunner Loses Pillow Fight in Technical Call

Anyone who supported gun rights as far back as 2018 surely knows the name David Hogg. Then 17, Hogg found his association with the Marjory Stoneman Douglas High School, and the mass murder that happened there, a handy stepping stone from high school student to media darling and anti-gun activism.

Hogg comes by those roles honestly, if one examines the family legacy. His mother, Rebecca Boldrick Hogg, is a social insider at CNN with a track record of public anti-gun sentiments. Mrs. Hogg is also a teacher.

Until early February 2021, the 20-year old Hogg occupied a board of director’s chair within the anti-gun lobbying group, March For Our Lives. The group’s “Peace Plan” supports, among other things, national gun registration and annual licensing, strict requirements to qualify for gun ownership, confiscation sans due process, gun “buyback” programs, mandatory storage standards, and so on. The organization’s website shows direct affiliation with social justice/Marxist causes. An examination of the MFOL website reveals, among other things, that the group apparently sees no disconnect between the slogan “counselors, not cops” (referring to defunding police) while expecting people with guns to enforce all those gun regulations.

Consistent with his Marxist-infused political affectations, Hogg hasn’t limited his public sentiments to gun issues. He’s also been a proud opponent of all things Trump. Recently he used his celebrity status to a new end, announcing he’s going to have a Progressive politics-supporting pillow company to compete with Mike Lindell’s business. Lindell is an ardent funder and promoter of research related to the so-called Stop the Steal 2020 election fraud movement. Lindell is affectionately known among informercial watchers as the owner of the My Pillow company.

Hogg’s announcement of his Good Pillow company resulted in some immediate ripple effects, some public, and some not known until now—as you’re reading this. With a emotional apology for what they’d lose, Hogg bid adieu to March For Our Lives a few weeks ago. His plan to “focus on my school, my passions, and my overall well-being” was an apparent re-focus on building his new pillow empire. The title “Entrepreneur” appeared on Hogg’s Wikipedia profile. On Twitter, he giddily boasted that there are so many new orders for his still-imaginary pillows that there’ll be a waiting list.

But this son of a retired FBI agent (no irony there) is soon to find out his brand, at least under his touted Good Pillow flag, won’t have enough steam to leave port. Hogg may have some savvy marketing people behind him, but this “entrepreneur” is lacking in business acumen.

It doesn’t take a Mike Lindell to know that a trademark must be secured for a brand to launch with any hope of legal protection. Someone who knows trademarks from the inside out, Bennet Langlotz, a Dallas-based patent attorney specializing in the gun industry, researched the Good Pillow trademark with the United States Patent and Trademark Office. Langlotz had a “lo and behold!” moment when he discovered the Good Pillow brand hadn’t been secured, despite Hogg’s flinging of the name from every platform that will have him.

Langlotz did what any patriotic patent attorney would do at that moment. He secured the Good Pillow name for himself, never to be released to Hogg or his associates.

It’ll be interesting to see what Hogg does next—but now you know the latest, biggest, most humorous secret in the Second Amendment-loving community.