Answers To Keep Your Business From Failing: Part Three

Problem #3: Weak Marketing Uniqueness 

Definition? Abundant shouting and clamor for those average businesses lacking uniqueness battling for mere crumbs. Oftentimes such strategies suck the enterprise dry slowly but surely.  Narrowly breathing, business owners along with an unspecified amount of clients  with a stream of low-cash flow stagger on over a period of time. Each hurting step saying to themselves there must be more to life than this.
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Your Answer: For one, be honest right now and own  the fact that this basic concept must be resolved.  Business owners who ignore this reality usually fail!  Take a principle from Stephen Covey’s ‘7 Habits of Highly Effective People’, put it on your desk and use it. Now focus. Meditate on the uncommon potential that you possess which is like no other in the business.

For instance, as you study the way I write, you’ll notice I write different than other writers. My speaking voice is not identical to anyone else.  It’s different. My personal speaking voice sets me aside from all other writers. 

It’s time you discover yours!

Reference: 

Wagner, Eric. T. (2013, September 12). Five reasons 8 out of 10 businesses fail.

Retrieved May 18, 2018 from

https://www.forbes/site/ericwagner/2013/09/12/five-reason-8-out-10-businesses-fail#1f0fdb16978

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