Answer this question...

Most of you are in sales or own businesses. Most of you are looking to grow your business or increase your sales. Today I wanted to share a post from a good friend that really highlights the core of growth...

"I hear this question every day from sales people... what can I do to grow my business? Well after decades of hearing it I finally have my answer.

To grow your business you need to answer the following question first... why would a prospect choose to do business with me?

This question is the key to growth as without a good and real answer you will struggle to grow. The answer is everything.

Here are the most common answers I hear when I ask this question...

• I will work harder for you than anyone else will.
• My products or services are more affordable or less expensive (I hear cheaper when I hear this).
• Let me tell you all the bad things about my competitors.
• Let me tell you a bunch of meaningless things that you don't care about.

Do any of these answers really make you want to do business with them? The other option is the hard close approach which works but pisses a lot of people off.

So what is your answer?

• Do you truly offer a better warranty or service and can you show me?
• Do you have better payment plans, finance options, delivery prices etc.?
• Can you show me exactly how you can help me solve my needs better than your competitors?
• Can you show me lots of testimonials about why you are the right person to use?
• What are the legitimate, honest reasons to choose you?

Your answer to why should people choose you is essential to growth. So what is your answer?

I love this question... so I hope my sharing it gives you something to think about. Have a great day, and as always if you need any help with your mortgage needs or know someone that does please message me and I will be happy to show you why I should be your go to mortgage lender.