The answer lies in a powerful trio: Marketing, Creativity, and Psychology.
Lakshit Sharma
Head of Business Development, Partnership and Marketing @ Tarek Associates, London | Founder @ EternoVista
Imagine a marketing campaign that stops people dead in their tracks. It's so unexpected and engaging, it says "how'd they do that?" moment. That's creativity's mind speaking!
Think of finding a gold coin in your wallet. Creating a golden idea that makes people say, "Wow, this is beyond my imagination!" That's the vision of creative marketing.
It's like a lightbulb moment. You made your approach, and suddenly everything feels fresh and exciting. Imagine revamping your email marketing with a more playful tone, like Mailchimp Designer and HubSpot . That's a creative touch that connects!
Creativity is your inner explorer. It's venturing into uncharted territory, taking risks, and embracing the unknown. Remember that time you tried a wild new flavour of chips or (crisps in the UK)? Creative marketing can be that surprising (and hopefully delightful!) experience for your audience. Like - LAYS and Walkers Crisps UK
Emotions are the heart of any story. Marketing is no different. Think about those ads that make you laugh, cry, or feel all warm and fuzzy. They tap into emotions, creating a powerful connection. Who can resist a heartwarming holiday campaign that makes you want to connect with loved ones? That's emotional marketing at its finest. Like - British Airways and Emirates
Remember those epic blanket forts you built as a kid? That's imagination at work! Creative marketing uses that same power to dream big and bring those dreams to life. Imagine a fashion campaign that transports you to a whole new world. That's imagination taking flight with models! Like - Vogue
The best marketing breaks the rules in a way that surprises and delights. It's like adding a secret ingredient to your favorite recipe - something unexpected that takes it to the next level. Think of “But scientists are terrible copywriters so we stuck with Hyaluronic acid”. A brilliant piece of copywriting for the skincare brand, The Ordinary, Copywriter credit - @Nicholas Stanley and created something wild and funny - and it worked wonders!
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Feeling that you're going nowhere? Don't worry, it happens to the best of us! Sometimes a simple short break is all you need. Take a walk, write some stupid ideas, or brainstorm with a friend or someone you this is stupid as you are.
Remember, failure is just a detour on the road to success! Your first idea might not be a winner, but it gets you closer to that marketing gold.
If you're staring at a blank page, feeling creatively blocked, don't worry! Sometimes the best ideas come when you least expect them. Put on some music, take a break, or let your mind wander. A quick daydream break might be all it takes to spark that next big marketing move!
Let go the fear of not being understood or liked, Free your inner creative marketing Psysuperhero! Whether it's crafting a story or developing a revolutionary campaign, creativity is your secret weapon. So, take some risks, and let's make some marketing magic happen! ?