The Answer to All Your #Copy Problems
Amber Williams
Global Brand Strategist | Luxury Beauty Executive | Leading with Inclusive Innovation
Small businesses everywhere are putting up the fight of their lives to attract the attention of their ideal customers and create new ways of serving them through this crisis.
I'm seeing it every day. Some strong attempts to cut through the clutter and connect, but mostly well-intended, good-hearted failures. The thing that binds the misfortunes together?
BAD COPY - usually written by good people, but overall just really, really bad copy that would never resonate, not even in a thriving marketplace.
If you're like most CEOs in today's economy, you're probably experiencing:
1. Difficulty cutting through the clutter and getting noticed by the right people.
You know exactly who your customers are and what they want from you. You’re confident in your solutions and your value has been proven. The problem is getting your message to break through the 5,000 ads per day consumers are inundated with to get noticed by more of the people you want to serve.
2. Frustration with consistently producing content that doesn't always yield a return for your business.
You’re spending hours and hours every week to produce podcast episodes, email newsletters, and social media content because the experts say, "you need to be visible." BUT, on some days, not even the birds are responding to your CTAs. You’ve started to question the point of consistency if no one ever converts into a paying customer.
3. Declining impressions and engagement across channels that used to serve you well.
The community that you’ve worked so hard to build online is barely engaging with your content. Your email open rates are shameful, homepage conversions are embarrassingly low, and thanks to our friends in the algorithm department at Facebook (who are all living a #WFA life right now), 90% of your followers aren’t even seeing a single word you write (much less "liking" your post).
Are people no longer interested in what you have to offer, or are your copywriting strategies not set up for today’s digital marketing environment?
NEWSFLASH: THE PROBLEM ISN'T 'WHAT' YOU'RE SAYING; IT'S 'HOW' YOU'RE SAYING IT
You've got a #copyproblem, my friend.
And I've got just the solution for CEOs and content marketers like you who want to fix it ...
It's called COPYMASTERY?, my new *live* copywriting coaching membership program designed to show you 'HOW' to:
- Identify the right words to stand out and sell faster than your competition
- Stick to smarter-not-harder content strategies to keep your audience engaged
-Cultivate the invaluable skill of persuasive copywriting (a skill that just so happens to work through ALL economic seasons)
The best part? It's only $49/month and you can cancel anytime.
Seriously, what do you have to think about?
Become a member today with our new member pricing and you'll be in time for our first *live* copywriting training on April, 16!
---> LEARN MORE ABOUT HOW COPYMASTERY? WORKS & JOIN HERE.
P.S. Do you need help with your copywriting? Savvy CEOs and content marketers from creative industries all around the country have already signed up to improve their copywriting skills. Will you join them? Become a member today for just $49/month.