Another way of creating the best headlines is by “giving words to a hidden dream”

That’s according to Lukas Resheske, another copywriting genius that I’m a fan of.?

Target one of every person’s core primal desires.

As a copywriter, you need to echo a hidden desire that can’t be directly put into words and let the audience feel what it’s like when they already have that product/service (the result of what they’re trying to accomplish) you’re selling.?

You always emphasize the end goal of their primal desire.

For fitness-related or weight- training related copies:

“You stepped into your weighing scale and it finally reads...115”?

Or...

“I think you’ll be excited to go shopping for a new set of clothes because of all the weight that you lost”?

For finance-related copies: (a bank, financial planning program, or even a book on related to finance)

“You logged into your online bank account and for the first time in the longest time, you’re not nervous anymore.”??

“As you stare at your brand new Porsche, you’d be thankful to know that a year ago, you were struggling to put some funds in your bank account”.

There you have it. Some of the best examples of how to come up with headlines that work best depend on what types of products/services you’re copywriting for.

Those are some of the ways how you exploit a hidden desire based on projecting an end goal of achievement.?

What are some other headlines that you got? Feel free to share it here.

Have fun copywriting and testing!

Cheers to our success,

Febrina?

#copywriting?#copywriter??#copywriterFebrina?#headlines?#copy