Another Successful Year!

Thinklogical has been a consistent participant at the Mi?dzynarodowy Salon Przemys?u Obronnego (MSPO), colloquially known as MSPO , in Poland for the past four years. This year, we returned to Kielce for the largest edition of this highly attended Defense Fair. The event took place amidst the backdrop of the ongoing situation in Ukraine, which significantly impacted the atmosphere throughout Europe, particularly in neighboring countries affected by the conflict.

Thinklogical's Presence

Our presence at MSPO was notable, with our 4 x 4-meter booth strategically located in the Kallman Worldwide, Inc. USA Pavilion within Hall F Booth 16, surrounded by much larger booths. We purposely chose this location, avoiding the more confined and compacted smaller booth area, ensuring that we stood out and were easily identifiable.

To enhance our booth's impact, we showcased a newly designed advertising backdrop and played recently produced marketing videos continuously on the main screen and demo kit displays. These visuals not only caught the attention of passersby but also played a crucial role in our one-on-one discussions and practical demonstrations.

Fostering Relationships New and Old

MSPO primarily serves as a Business Development (BD) opportunity rather than a platform for Sales Demonstrations. While foot traffic at our booth was relatively light, the quality of attendees was high, with a significant number of key pre-arranged meetings. These meetings proved instrumental in fostering and advancing potential business ventures in Poland, including our support for the new MIECZNIK Class Polish warships. We firmly believe that face-to-face interactions yield more fruitful results than telephone calls or virtual conferences, and MSPO offered excellent opportunities to establish new business contacts.

Navigating NATO

During the event, we actively sought out suppliers specializing in NATO-standard and secure mobile containers. Discussions with these suppliers revolved around our 'Client Hotel' concept. We engaged in productive conversations and gathered promising leads, both from Polish and Czech companies, which could potentially support our mobile Command and Control concept.

Stay tuned for more information on our Deployable Solutions and advancements involving our "Client Hotel" concept.

While MSPO primarily focuses on Poland, we also engaged in valuable discussions with industries connected to other countries. We explored potential collaborations with companies in Sweden, Australia, and Norway; broadening our international footprint.

In conclusion, MSPO as always has proven once again to be an exceptional Defense Fair, and Thinklogical remains committed to participating in this event in the future.

EVENT CALENDAR

For more events and to see where Thinklogical is around the world visit our event calendar: https://www.thinklogical.com/event/