Another (street) smart start-up

This one’s a mobile idea, moving to several jogging venues each evening and catching ‘em young!

I noticed that the unit had shop-like shoe racks to give it a ‘real’ feel. And the energy around the start-up was palpable, purposeful.

This one certainly didn’t need VC funding!

My lesson: Go where the need is, and the market will come to you.

#Startup #StartupIdea #VcFunding #Marketing 

Sunil Mehta

Copywriter, Creative Director, Group Head..Copywriter...Copywriter...Wow! ▼ Freelancer ▼ Enjoying the adrenaline rush of a rollercoaster ride that's advertising ▼

6 年

Genuine advice....for lots of upstarts...sorry...startup guys I have met, here, their first priority is a corner office...montising their idea...if there is one...is not on the priority list...neither hard work and creative approach...

Asesh Datta

Training / Counselor / Industrial Engineering / Software Developer / Life Planner and General Insurance Proposer

6 年

Abhay, Great lesson. Creation of a need is technology but identification of the need is marketing. Recognizing the need is a visionary. Regards

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