Another Reason Your Asset Doesn't Sell

Or, at least, doesn't sell quickly and at the best price.

To sell your asset, there are few home sellers on Linkedin, so this is directed at Asset Managers, you need the most foot traffic you can get. I've had listings that got no interest due to price, or condition, and that one special person showed up. You just never know. But, you have to give your asset the best chance to move, and you do that by turning over every stone.

First, the love of my real estate life, is the sign. I love signage. "We're in front of your listing, and......." I can be there in 15 minutes. Go get some coffee, I'll be right there. Bingo. Two sides, control of the deal, put some commission back in to sweeten the pot. Next! The phone has to be answered. And it is at my shop. I want you to pay me twice. You won't believe this, but it isn't just the money, which is nice. It's the thrill of the hunt. My plan was in place, and I won.

Second. Full syndication. Zillow is a bit full of itself. But, the public shops there. One thing the great Betty Lee, my first and best Zillow rep told me was, "Gary, the reviews are a big deal". That was 57 reviews ago. And it'd be 30 more, except I do business with the same guys over and over. You can read mine here....

BTW, the less than five came from a guy who wanted me to tell him when I got an offer so he could match it. I explained to him it was unethical. He gave me four stars and said I was poor at negotiations. Badge of honor that one. Realtor.com and I don't get along. But, they've got a service I do subscribe to. If I have a listing, and you're looking at it, I'm the only agent to show up. Who better to sell my listing than me? And, if they don't like your asset, I'll find them something. Or, maybe they like another one of yours. Waste not, want not.

There are a few more ideas, but the reason I'm writing this, is this one. The "Subdivision" in the MLS is many times incorrect. I ran across this again last week, and it reminded me to tell you about it. Even if you 'autopopulate', it is possible that the subdivision that shows up in the MLS will not be the same as the local agents use. There are several instances of that in my local market. Imagine trying to sell your Callaway golf clubs on Ebay spelling "Callaway" "Calloway. Nobody will see them. Or at least only a few who can't spell Callaway will. You won't get top dollar anything.

What has to happen is, the agent has to check all the listings. They way that must be done is a "map search". Because if I want to see all the listings, that's the only way to be sure. Then, check all the subdivision descriptions. I saw a short sale last week where I have one that's been on the market for 160 days, and it's description in subdivision is totally different than the rest. That agent is doing the sellers a terrible disservice. They will lose that home. If I see that some people are using "Isola Bella", and some agents are using the legal name in the MLS, I call the MLS (because I never can remember) and I can enter a special character in the description, and both descriptions will show up in searches. It's that simple, but it is that necessary.

If you think that thinking like this, plus free rekey and handyman services will pad your bottom line, call! I've got plenty of people looking for inventory, have a great team around me to facilitate the deal, and provide services at fair prices done quickly. As you can see, I'm not shy. You don't sell much standing in a corner. And I really want to be invited to a couple more private meetings at the Five Star in September. So, let's go!!!