Another heatwave on the way? Ask the weather forecasting coconut!

“I’m glad it’s finally hot enough to complain about how hot it is.”

#1 - Life insurance advertising 1907 style

I like this old Aetna Life Insurance ad from 1907.

It’s not perfect, but it tells you in simple terms:

• What it costs
• What it covers
• How much it pays out
• How to get more information

The headline could be stronger…

And that image may be a little graphic for today’s audience. There weren’t many cars in the US in 1907 (140,300 compared to 290.8 million today), so this image must have seemed pretty horrendous!

#2 - Weather Forecasting Coconut

Here’s my contribution to the recent doomsaying due to a couple of days of somewhat warm weather.

I can’t match the BBC's blood-red weather maps, but courtesy of the Radisson Blu Hotel here’s the Weather Forecasting Coconut.

#3 - Choosing the right social media platform for your business

Social media platforms are continually updating their algorithms…

But there are some practices that remain relatively stable.

Here’s a useful graphic from Boot Camp Digital to guide your business's social media choices.

However, your own experiences with your target audience provides much more useful data on what works best for you.

To your success

Richard

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