Not Another Bloody Workshop!

"We've done Marketing Workshops before and received little or no benefit; I really don't want to do another." Prospective Client

"Whilst we call it a 'Kick Starter Marketing Workshop', it's facilitated by an ex-management accountant and an ex-software architect, so there is none of the typical Fluff and BS." Me

The Prospect is now a Client.

O.K., there was much more discussed than just the above for the new client to become comfortable engaging One Rabbit.

But the key here is that we aren't marketers doing typical marketing; we don't do any tactical marketing or implementation... at all.?

We Make Firms Marketable.

Jim Thompson (the ex-management account) is very much a numbers man and needed to see the return on investment. He rarely saw an ROI from typical marketing activities back in the day, which drove him to want to deliver better outcomes for our clients.?

Conal McClure has seen it all in the digital marketing space and, like Jim, didn't like what he saw in the ROI firms were getting from new websites, SEO and traditional digital marketing campaigns.

Hence our "No BS Guide to Marketing for Consulting Firms" and our unique "Kick Starter Marketing Workshop", of which we've delivered more than 50 globally and as yet have not been required to activate the 100% money-back guarantee on the value we provide.

So what does it mean when we say We Make Firms Marketable?

Well Before you can market, you have to become marketable…

Is your marketing even working?

Marketing is a costly and ineffectual exercise if value cannot be articulated clearly, convincingly and with meaningful differentiation.

This is why so many firms’ efforts fail and they either give up or put their faith in expensive brand awareness and “buy from me” activities.

This creates a serious underlying problem. It makes it too hard for the buyer to buy from them because they fail to clearly articulate what it is they are actually selling, how they can buy it and what makes your firm a better choice than the rest.

If you can’t work it out, then how is your client supposed to?

That’s why they ask for a referral, we’ve made it too hard for them to choose for themselves.

That’s the problem we help you solve – we help make you MARKETABLE rather than just take to market with what you have already got.

Onwards & Upwards

-Jonathan