Another Blog on Creating Your Brand Voice

Focusing on developing a brand voice is as crucial as building other branding aspects. Why? Because it’s the essence of your brand’s communication.

In a previous blog, the brand voice was defined as: “The verbal representation of your brand. It’s like the spokesperson of your brand, and not just in speaking, but also in writing.” ?

In this blog, we’re delving deeper into how you can decide on what kind of brand voice you wish your brand would have and how you can create a brand voice that will forever have a lasting impression.

Take this blog as your “How-To” guide to building your brand voice.

Before diving in, here’s a FAQ recap:

1.???? What is a brand voice?

Your brand personality expressed in words. ?

2.???? What is the difference between a brand voice and a brand’s tone of voice? Your brand voice is constant. Your brand’s tone of voice is adjustable based on the message you’re delivering, when and where you’re delivering it, and to whom you’re delivering it – while maintaining the characteristics of your brand voice.? ?

Here’s your step-by-step guide to building your brand voice:

A.??? ?Your brand voice can be used in[1]:

-?????? Advertisements – whether on TV, radio, billboards, and magazine ads.

-?????? Social media content

-?????? Emails and newsletters

-?????? Websites

-?????? In-store signs

-?????? Podcasts

-?????? Articles and blogs

-?????? Packaging (if you’re a product-based brand)

B.??? Think about your brand:

-?????? What are the products and/or services?

Here are a few examples:

-?????? You’re a law firm that works with corporate clients: Your brand voice can be direct, formal, and professional.

-?????? You design clothes for children: Your brand voice can be light, friendly, happy, and cute.

-?????? You’re a store selling eco-friendly home accessories: Your brand voice can be informative, optimistic, and motivating.

-?????? You run an athletic center: Your brand voice can be powerful, confident, and encouraging.?

-?????? You make candles: Your brand voice can be luxurious, peaceful, and calming.

-?????? You’re a business coach: Your brand voice can be determined, informative, and motivating.

C.??? Choose words that fit your brand:

Words are the key to triggering the brand voice you want your target audience to hear and read. This is why choosing the right words is super important.

By using words with the same meaning, see how word choice can distinguish between a professional (formal) voice and a conversational (informal) voice.

D.??? Your target audience:

Who will be reading your content?

Kids?

Teens?

Moms-to-be?

Athletes?

Lawyers?

Architects?

Business owners?

Heiresses?

Teachers?

People struggling with weight?

People struggling with financial problems?

Everyone?

But please, don’t say “I don’t know”. Because this is where your brand voice is going to go … everywhere. You need to know who you’re speaking to.

Here are some examples:

If your target audience is medical professionals, you can use medical terminology; they will understand.

If your target audience is moms-to-be, you need to use warm words of “motherhood” but keep them general because one mom-to-be can be an engineer and the other one can be a ballerina.

If your target audience is teens, don’t write long sentences and talk like a teen.

And if your brand speaks to a broad audience, then don’t choose complicated words. Use simple, straightforward, and easy-to-pronounce words.

E.???? You can’t decide on a brand voice:

It’s okay. You can either ask a brand strategist or a copywriter (if you’re not already working with one) to help you develop one, or you can observe the way your competitors speak – but don’t copy them; be authentic. Or you can ask your audience by giving out surveys to better understand who they are.

On a final note, once you build your brand voice, create a guideline for everyone working with you to follow – especially your copywriter, marketer, content creator, and social media expert. ??

#brandvoice #brandpersonality #brandidentity #targetaudience #branding #brandingprocess #copywriting #copywritingtips ?

[1] Qualtrics | Brand Voice: Definition, Benefits, and Tips to Create One