The Anointed Brand- Eliab Wins!

Hi family, I'm quite sad but we will have to conclude our series on “The Anointed Brand” today. This passage has been quite fascinating, especially in drawing marketing lessons. If you missed the previous editions, you can catch up here: Eliab

So he asked Jesse, “Are these all the sons you have?” “There is still the youngest,” Jesse answered. “He is tending the sheep.” Samuel said, “Send for him; we will not sit down until he arrives.” 12?So he sent for him and had him brought in. He was glowing with health and had a fine appearance and handsome features. Then the Lord said, “Rise and anoint him; this is the one.” 13?So Samuel took the horn of oil and anointed him in the presence of his brothers, and from that day on the Spirit of the Lord came powerfully upon David. Samuel then went to Ramah.

When the Lord instructed Samuel to anoint one of Jesse's sons as king, He reminded him, "Do not consider his appearance or his height, for I have rejected him. The Lord does not look at the things people look at. People look at the outward appearance, but the Lord looks at the heart." (1 Samuel 16:7)

Yet, when David finally arrived, he was “glowing with health, had a fine appearance, and handsome features.” God chose David for his heart and purpose, yet his outward qualities were noted. This reveals an essential truth: while God is concerned with our hearts, a positive outward appearance matters too. David’s health, strength, and fine features made him exceptional on the outside, reflecting the value of personal branding. We, too, should care for our health, our looks, and how we present ourselves. It’s unfortunate when Christians overlook this, yet God values our strength, appearance, and inner character alike.

Consider Samuel here as a customer sent by his boss [God] to select a product, while Jesse represents the trader displaying multiple brands—each of Jesse’s sons symbolizing different options in a market. Samuel’s immediate impression of Eliab shows us that customers often make choices based on the first impression; Eliab stood out instantly. In marketing, positioning is everything. You must be present in the right places, show up when needed, and display qualities that make you the first choice.        

In this story, Eliab was almost chosen at first glance, while David was still out in the field. The lesson here? Be like Eliab. Build a strong personal brand and be visible when it matters most. Customers are more like Samuel—they look at what they see first and need assurance. Make sure they say, "Surely, this is the chosen brand." Do not be called, be chosen!

Thanks for reading. I hope you learned something from this. Do have a blessed month. We will start another series next month.