Annual SVB Survey Update
The SVB Annual State of the Wine Industry Survey closes this coming Sunday evening, October 17th.
The great news is there has been a strong response rate this year, and we will close with a statistically significant response size above 500 total responses. The AVAs in seven regions will receive their own comps to compare performance against the other regions.
A special thanks to Paso Robles for their record participation this year. Napa will again cross the 100-participant mark, so once again, thank you, Napa!
I'd still love additional responses from wineries in Oregon, Washington, Lodi/Clarksburg, New York, Santa Cruz/Monterey, and Texas. With another seven to ten responses, each of the last four named regions will have sufficient responses to have their own regional comps.
Please promote this post on your favorite social media to get the word out for the last push!
Adding your data to this annual industry event will only take about 20 minutes.?
Interesting update on the survey response rates. What key trends are you noticing from the responses?
Mediocre White Guy ??
4 个月Work with what you got, but it is sad and unfortunate that more of the 6000+ wineries in the country don't participate. Like a vote every voice is important.
#CorkDork #SolutionsProvider #WineIndustryExpert
5 个月Rob - I tried to complete but felt like my input as a supplier wasn't relevant. Wineries only?
Division President - Business Credit Advisory Group - We teach business owners strategies to build strong credit profiles, separate from personal credit, enabling access to significant business funding
5 个月Great job Rob! You and your team's data insights derrived from the SVB Survey's responses are invaluable. It's fascinating to see how these metrics can shape our understanding of market dynamics as an industry in the USA. Your expertise and wisdom continues to shed light on important trends in the industry. Looking forward to seeing how this data influences future strategies!