Announcing Our New Brand Identity and Look!

Big news! Today, after two years, we are proud to announce the launch of the new company logo as part of the ongoing evolution of our company’s brand. We’re releasing an updated brand identity, which includes a new logo, colors, and font.

Our business has grown and evolved over the years, and we felt it was time for a change. We have refreshed our logo to reflect who we are today and to symbolise our future. We analyzed our values as an organization and created a brand identity that reflects those values.

After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver and bring widespread growth and build a better future for our society and the next generation.

The new identity had to satisfy all of the existing expectations of what our original mark stands for...while simultaneously moving the brand forward.

Striving to maintain the iconic and recognizable mark was a primary goal. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles and weight. This process informed our work and perspective as we approached the challenge of defining a new mark

Where we conceptualize a triangle with curve angles going to the right direction to represent the shape of the flag.

Six lines of gradient blue represent the homogeneous team spirit within one flag and one vision.

Text of Aalam name by Arabic and English language under the icon.

With this, we aim to present ourselves better and cater you with better services in times to come.

The task in the upcoming months will be to update all our collaterals, uniforms, business cards, etc with the new logo. We realise that changing a logo is a process that can involve many steps and take some time, so we will finalise it gradually.

If you have used the Aalam logo in any of your marketing materials, please assist us in updating them. We appreciate your kind support. If you have any questions, please don’t hesitate to contact us at [email protected]